Brand & Content Strategist
Position Summary
The Global Orphan Project (GO Project) Brand & Content Strategist is a versatile creative leader responsible for advancing the mission of breaking the orphan cycle. This role blends strategic thinking with strong content creation skills, focusing on shaping and stewarding the organization's brand voice across all channels.
Responsibilities
Lead brand development for GO Project and its affiliate brands alongside Marcom team and other stakeholders
Drive brand messaging, voice, and tone for GO Project, while maintaining understanding of the growth of its brands
Work with Marcom team to build and strengthen brand awareness/reputation across relevant audiences: customers, employees, partners, and investors
Participate in brand strategy meetings, responsible for brand management and ensuring brand consistency across all brands
Ensure brand strategy is consistent through leading brand strategy initiatives, writing brand creative briefs, ensuring brand consistency across print, online publications, website, and campaign activations
Set benchmarks for brand success
Champion brand management by understanding the distinct and nuanced differences between GO Project sub brands and work to advocate for a clear understanding of each brand’s purpose within the GO Project family
Train, lead, mentor teams to assist in helping them fully embrace brand strategy
Act as primary content writer or content creator for GO Project
Act as “editor and chief” of all content produced, ensuring we execute with excellence in alignment with our marketing goals and KPIs: Holistic revising for tone, voice, brand, format, and recommendations for contracted writers
Proofreading + micro edits for other contracted writers
Review and editing of social content and email marketing
Craft holistic content vision within deadlines for monthly communications, including content calendars (email marketing, web content, blog content, etc.)
Drive brand messaging, voice, and tone for GO Project, while maintaining understanding of the growth of its brands
Collect and curate stories that show the results of the impact of investment of key audiences
Strategize to ensure content is consistent and compelling across delivery channels
Coordinate with Digital Marketing Specialist in the creation and execution of monthly and ad hoc emails
Attend meetings with GO Project stakeholders to ask the relevant questions and gain the insights required to constantly improve content that resonates with intended audiences
Aid teammates and contractors in content needs – guiding in writing, offering direction, editing
Pitch in for event support and coordination
Build and steward AI prompt libraries aligned to each brand’s voice and messaging guidelines, equipping teammates and contractors to produce on-brand content efficiently and consistently
Qualifications
Bachelor's in communications or related field
Four to six years of writing experience
Experience with the industry standard marketing platforms, plus Google and Microsoft 365
Proven decision-maker demonstrating discernment
Excellent presentation, analytical and communication skills
Personal and professional integrity with unwavering respect for co-workers and our stakeholders
Passionate about empowering local churches to care for children and families in crisis
A personal desire to answer God’s invitation to serve the vulnerable