Jobs · Marketing · New York

Brand & Content Strategist

Robert Half · Troy, NY · 2 mo ago
On-siteMarketingTemporary

Temporary Assignment | On-Site | Full-Time or Part-Time Considered

About the Role

We're partnering with a highly respected management consulting firm seeking an experienced Brand & Content Strategist to lead a critical marketing and messaging initiative. This is an exciting opportunity for a seasoned marketing professional who enjoys blending strategy, storytelling, branding, and executive-level collaboration.

In this role, you'll work closely with senior leadership to refine brand positioning, strengthen marketplace messaging, and create compelling content that showcases the firm's expertise, services, and measurable client impact.

Responsibilities

  • Immerse yourself in the firm's consulting methodology, intellectual property, and unique point of view.
  • Refresh and elevate website content to better communicate the organization's value, services, and client outcomes.
  • Transform complex leadership, organizational development, and inclusion concepts into clear, engaging, business-focused messaging.
  • Create high-impact marketing content that speaks directly to executive audiences and business challenges.
  • Partner with leadership to sharpen brand strategy, positioning, and market differentiation.
  • Develop thought leadership content, client success stories, case studies, presentations, conference proposals, and other key marketing materials.
  • Review existing marketing assets and recommend enhancements for consistency, effectiveness, and brand alignment.
  • Collaborate with internal stakeholders, consultants, creative partners, and outside vendors.
  • Produce polished, executive-level copy while managing projects independently and incorporating feedback effectively.

Requirements

  • 10+ years of experience in marketing, brand strategy, corporate communications, content development, or a related field.
  • Exceptional writing, editing, and storytelling abilities.
  • Experience creating content for professional services, consulting, or other B2B environments.
  • Strong strategic marketing and brand positioning expertise.
  • Proven ability to interview subject matter experts and transform complex concepts into persuasive content.
  • Experience developing website copy, thought leadership materials, executive communications, and strategic marketing initiatives.
  • Outstanding attention to detail, organization, and project management skills.
  • Confidence working directly with senior executives and leadership teams.

Benefits

  • Medical, vision, dental, and life and disability insurance.
  • Eligibility to enroll in the company 401(k) plan.

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