SEO & Content Strategist

Key Responsibilities

• Develop and implement a content-led SEO/AEO strategy for MedVet to enhance online visibility, demonstrate veterinary expertise, and drive highly relevant traffic.
• Monitor and optimize the local search presence across our network of hospitals.
• Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.
• Improve existing content and spearhead the development of new content, ensuring alignment with pet parent needs and veterinary professionals.
• Collaborate with content writers, designers, web developers, and other marketing team members to craft relevant website content experiences that drive engagement and brand preference.
• Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
• Analyze organic performance, identify key trends, report on impact, and spot opportunities to enhance content efforts.
• Stay ahead of LLM-powered search evolution, ensuring content adapts to all platforms where people now search.
• Partner with our external agency to align SEO/AEO and paid search strategies, ensuring cohesive keyword targeting and messaging across channels.
• Support the development of integrated digital marketing campaigns that span organic, paid, and social channels.
• Contribute to marketing measurement and attribution efforts, helping connect digital touchpoints to business outcomes.
• Identify emerging trends and timely opportunities using search and market insights to inform broader marketing strategies.
• Provide input on website optimization, landing page development, and user experience improvements.

Skills & Qualifications

• 5+ years of digital marketing experience with a strong focus on SEO and content strategy, backed up by case studies you can speak to.
• Expertise with tools like Ahrefs/SEMRush, Google Search Console, GA4, and other content optimization platforms.
• Familiarity with paid media fundamentals (Google Ads, Meta Ads) and experience coordinating with agencies or internal teams on paid campaigns.
• Experience with WordPress, including working with theme builders such as Divi for minor design or content updates as needed.
• Strong data-driven approach, with experience using digital marketing analytics to craft strategies and measure impact over time.
• Experience developing topic-focused content in collaboration with copywriters and website teams that strive to act as part of a funnel.
• Ability to analyze keyword trends, forecast performance, and report on core organic marketing metrics.
• Strong interpersonal and communication skills—comfortable presenting and explaining marketing insights and recommendations across teams.