SEO Content Strategist

About the role

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products- including aeration systems, fountains, and water treatments—to a nationwide network of end-users and Airmax dealers. We are seeking a strategic and creative SEO Content Strategist who can bridge the gap between keyword intelligence and compelling, high-performing content.

Responsibilities

• Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs
• Produce high-quality, search-optimized content from concept through final draft
• Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities
• Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion
• Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations
• Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent
• Stay current on evolving search, AI, and content trends to proactively inform strategy
• Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations

Requirements

• Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce selling physical goods
• Solid understanding of on-page SEO fundamentals, search intent, and conversion-focused content, particularly within an eCommerce environment
• Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer-focused content
• Hands-on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions
• High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices

Qualifications

• Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content
• Self-motivated SEO Content Strategist who is innovative and flexible
• Resourceful, creative, and ready to get things done

Skills

• Strong understanding of generative engine optimization and large language model behavior

Benefits

• Blue Cross Blue Shield Healthcare
• Blue Cross Blue Shield Dental Insurance
• Blue Cross Blue Shield Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)
• 401k with employer 4% match and revenue sharing
• Employee referral program
• Additional Training Programs: Career Development and Department Shadows

Company Overview

TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to help the world enjoy ponds by being passionate, knowledgeable and providing innovative solutions. TPG, Inc. is not just a team, we’re a tribe. A tribe is more like a family and is ongoing. We have fun, pursue our goals, and help each other grow. Becoming part of TPG, Inc. means more than getting a job it’s a career move. We will give you the support you need to grow with us.

Company Divisions

• Airmax, Inc. - business-to-business and manufacturing. airmaxeco.com
• The Pond Guy, Inc. - direct-to-consumer. thepondguy.com
• The Pond Guy, Inc. - local services division. weknowponds.com