SEO Strategist

About the role

The SEO Strategist will provide strategic leadership, execution support, and act as primary client liaison for a subset of Amsive's organic and AI search client accounts. We’re looking for a curious problem solver to lead a team of SEO Analysts and Specialists and support our wider department with content and technical strategies, and help develop impactful, data-driven SEO and AI search campaigns for our clients.

Responsibilities

• Translating client objectives into effective organic and AI search marketing strategies
• Conducting comprehensive, prioritized site audits and proactively identifying content and technical SEO opportunities that drive relevant organic visibility and traffic at scale
• Documenting recommended solutions in a concise and compelling manner, working with development teams to advise on implementation
• Developing realistic business cases to convince clients to prioritize and implement SEO initiatives
• Deriving strategic search query and prompt evaluations to drive successful initiatives based on attainable organic and AI search opportunities
• Monitoring and analyzing site performance using a range of SEO, AI, and site analytics tools
• Interpreting and explaining data discoveries as they relate to organic and AI search, specific initiatives, and client KPIs
• Developing and effectively communicating SEO and AI search strategies, deliverables, and results
• Performing competitive analyses to identify organic search opportunities
• Identifying opportunities to improve organic conversion rates
• Supervising QA of SEO implementations
• Acting as primary client contact, providing education for clients around organic search strategies, tactics, deliverables, and performance
• Leading (and inspiring) a team of 1-3 members in the execution of client SEO and AI search programs
• Staying up to date on current search industry trends and technologies, and proactively communicating these trends to clients and the broader Amsive team

Requirements

• 6+ years or more of experience contributing to or managing SEO programs, preferably in an agency setting
• Evidence of success with previous SEO campaigns for medium to large brands
• Strong understanding of current SEO and AI search best practices, search engine ranking factors, cross-channel marketing principles, and a strong grasp on how to help clients meet business goals as realistically as possible, setting the right expectations
• Strong understanding of concepts such as URL discovery, crawling, rendering, indexing, and ‘crawl budget’
• Understanding of web performance and page speed optimizations
• Inside-out knowledge of Screaming Frog and Google Search Console
• Experience using other enterprise SEO tools such as Botify, Lumar, OnCrawl, Ryte, BrightEdge, STAT, SEMrush, ahrefs, etc.
• Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
• Strong project management and organization skills, ability to be flexible and adaptable and prioritize and manage multiple concurrent projects
• Experience with Google Analytics, Looker Studio, and connected APIs for data analysis and reporting
• Familiarity with HTML, CSS, and JavaScript (as it relates to SEO)

Qualifications

• Master's degree in Marketing, Communications, Computer Science, or related field
• Proven track record of delivering successful SEO campaigns
• Experience with technical SEO and large enterprise website optimization
• Excellent analytical and problem-solving skills
• Ability to communicate complex SEO concepts to non-technical stakeholders
• Strong interpersonal and teamwork skills

Skills

• SEO Strategy Development
• Technical SEO
• Content Strategy
• Search Engine Optimization
• Auditing and Analyzing Websites
• Client Relationship Management
• Project Management
• Data Analysis
• Technical SEO Tools
• HTML, CSS, JavaScript

Benefits

• Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Mental Health Days, and Holidays
• Dental, Vision, and Health Insurance
• 401(k) with a company match program
• Paid Parental Leave

Pay

Salary starting at $90,000/yr, based on skills and experience

Schedule

This is a HYBRID position, 1-2 days in office. We have offices located in New York, NY or Nashville, TN