Content Designer, E-Commerce and Marketing

About the role

Franklin Sports, Inc. is seeking a Content Designer focused on E-commerce and Marketing. This role combines strong visual design skills with an understanding of PDP development, digital consumer behavior, and performance-driven creative execution.

Responsibilities

• Create digital-first creative assets that support brand storytelling, product marketing, and online conversion across eCommerce, social, email, SMS, paid media, and marketplace channels.
• Design and optimize ecommerce focused designs across digital storefronts with compelling product storytelling, feature callouts, comparison graphics, and conversion-focused layouts.
• Create static and animated content including GIFs, motion graphics, paid social ads, and organic social assets across digital channels.
• Develop digital advertising assets optimized for Meta, TikTok, YouTube, Google, retail media, and marketplace platforms.
• Develop enhanced product content and enhanced marketplace assets including Amazon A+, Walmart.com, etc.
• Support product launches with cohesive creative assets across all customer touchpoints.
• Partner with marketing and social teams to develop creative that supports brand storytelling, campaign performance, and community engagement across both paid and organic channels.
• Contribute creative ideas that elevate product presentation and overall customer experience while maintaining brand consistency.
• Analyze consumer behaviors, competitor content, and digital trends to optimize creative effectiveness.
• Manage multiple projects while maintaining strong attention to detail and meeting deadlines.

Requirements

• Bachelor’s degree in Graphic Design or related field.
• 2-5 years of experience in digital design, eCommerce marketing, or creative content development.
• Expert-level proficiency in Adobe Creative Suite with a special emphasis on animation tools.
• Experience designing for digital marketing, social media, email, web, and eCommerce platforms.
• Portfolio showcasing strong digital creative, social, and brand storytelling work.
• Preferred skills include experience with After Effects and digital motion design, familiarity with HTML, CSS, JavaScript, and Shopify, understanding of digital marketplace content standards, knowledge of digital marketing performance and conversion-focused design, curiosity and familiarity with AI-assisted creative workflows, understanding of social-first creative trends and platform best practices.

Qualifications

• Strong understanding of eCommerce platforms, digital marketing assets, social content, and PDP best practices.
• Excellent communication skills with all levels of company personnel.
• Adaptable to creative direction and insights from team members to develop clean brand-aligned messaging across all divisions.
• Team-first approach.
• Must be able to adhere to a high standard of quality while meeting deadlines.

Skills

• Experience with After Effects and digital motion design.
• Familiarity with HTML, CSS, JavaScript, and Shopify.
• Understanding of digital marketplace content standards.
• Knowledge of digital marketing performance and conversion-focused design.
• Curiosity and familiarity with AI-assisted creative workflows, including content ideation, image generation, asset refinement, and production optimization for digital marketing and eCommerce applications.
• Understanding of social-first creative trends and platform best practices.

Benefits

• Employee Discounts
• 401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment
• After 30 Days Waiting Period: 20 days PTO program/13 Paid Holidays (prorated)
• Health, Dental, Vision Insurance
• Company Paid AD&D and Life Insurance (2 times Base Salary)
• Voluntary Life and AD&D Insurance
• Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
• Company Paid Short- and Long-Term disability plans
• Flexible Spending with $680 Carry Over option and Dependent Care Account Plans
• Employee Life Assistance Plan and Identity Theft Protection Support
• Tuition Reimbursement after waiting period