Director- US Marketing (NYX)

About the role

Lead the strategic planning, development, and execution of marketing roadmaps for assigned product categories within the NYX US portfolio. Drive portfolio growth and market share by identifying key consumer trends, white spaces, and commercial opportunities in the indie/mass beauty landscape. Own the US category launch calendar from conception to execution, ensuring alignment with global brand guardrails and local commercial objectives.

Responsibilities

• Oversee the end-to-end product lifecycle for assigned categories, from new product development (NPD) to discontinuation.
• Collaborate with Global Product Development, Supply Chain, and Packaging teams to deliver high-impact, trend-setting product innovations tailored to the US consumer.
• Manage COGS, forecasting accuracy, and inventory health in partnership with Demand Planning and Commercial teams.
• Spearhead integrated 360-degree marketing campaigns with a digital, social-first, and influencer-led approach native to the NYX brand DNA.
• Partner with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media impact across platforms like TikTok, Instagram, and YouTube.
• Drive disruptive retail marketing and merchandising strategies across major US mass and specialty retail partners (e.g., Ulta Beauty, Target, CVS).
• Monitor and analyze US market data (NPD, Nielsen, social listening) to track campaign performance, retail sell-out, and competitor activity.
• Translate data insights into actionable strategies to optimize marketing spend, media mix, and promotional calendars.
• Provide mentorship for team members, fostering a culture of creativity, agility, and cross-functional collaboration.
• Act as a key liaison between the US local team, global brand teams, and US commercial sales leads.

Requirements

• 8–10+ years of progressive brand marketing experience within beauty, cosmetics, or fast-moving consumer goods (FMCG). Experience in makeup/color cosmetics is strongly preferred.
• Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.

Skills

• Deep understanding of the US beauty consumer, digital culture, and social media trends.
• Proven track record of managing product categories and launching successful 360° marketing campaigns.
• Strong analytical skills with proficiency in retail data (NPD) and P&L management.
• Demonstrated ability to lead, inspire, and develop high-performing teams.
• Exceptional project management and cross-functional leadership skills in a fast-paced environment.

Pay

Salary range: $128,000–$180,000 base + bonus.