Director- US Marketing (ITC)

About the Role

The Director of US Marketing plays a key role in the development, implementation, and presentation of the brand's vision. This position assists in and implements marketing strategy, including launch plans, pillar support, and marketing activations. The role works closely with marketing management to create, develop, execute, and evaluate new product launches and marketing programs to support the brand’s growth.

Responsibilities

• Drive successful 360 US go-to-market activations for key product launches and ongoing pillar support, owning key strategic programs from start to finish.
• Maintain a strong pulse on the market with the category lead to find category insights and white-space opportunities, as well as an in-depth knowledge of US consumer behaviors, trends, and needs across multiple demographics and generations.
• Manage and provide accurate forecasting monthly for all products in scope, including present items and future innovations, as well as marketing strategies.
• Manage inventory effectively via add-and-deletes, recommend products for discontinuation, review obsolete inventory levels, and assess lost revenue implications.
• Work with the Global Marketing team to implement domestic applications of brand strategy and ensure innovation and pillar needs are met for the US.
• Prepare and/or review DPM direction for Data Entry Specialists for all necessary information, maintain accurate files on ongoing projects, and ensure deadlines are met in a timely manner; identify potential problems.
• Possess complete knowledge of unit/dollar volume for each product within brand responsibility—both retail and net—with strong analytics and insights.
• Partner with the Brand Engagement team on PR and influencer activations, mailers, briefs, product knowledge/education, and more.
• Work cross-functionally to recommend strategic retail pricing for new products and recommend price increases for existing products.
• Partner with Trade Marketing to drive successful retailer-specific activations that convert.
• Act as the team point-person for Visual Merchandising to ensure elevated brand presence in-store.
• Track performance via retail sales and consumer ratings/feedback for all new items and optimize with agility.
• Issue post-launch status and campaign reports to ensure all launch commitments and performance are met.
• Prepare for monthly management meetings and presentations within the scope of the brand.

Requirements

• 8+ years of related experience.
• Requires in-depth conceptual and practical knowledge in own job discipline and basic knowledge of related job disciplines.
• Uses knowledge of internal business issues to improve practices and procedures.
• Solves complex problems; takes a new perspective using existing solutions.
• Works independently with minimal guidance.
• Creative and agile.
• May lead projects or project steps within a broader project or may have accountability for ongoing activities or objectives.
• Demonstrated project management skills.
• Strategic and demonstrated problem-solving skills, as well as strong resilience.
• Strong collaboration and communication skills (written and oral) and the ability to handle multiple and diverse tasks.
• Strong financial/analytical experience, including sales forecasting, analysis of business, profit, and budget management.
• Ability to work in a very hands-on, entrepreneurial environment.
• Fosters teamwork, ability to influence others, maintains a positive attitude, and always takes initiative and is proactive.
• Solid understanding of ROI analysis, metrics, and program/budget forecasting.

Pay

Salary Range: $128,000 - $180,000 + Bonus