Director- US Marketing

About the role

As the Product Marketing Director for skinbetter science, you will spearhead the strategic vision, brand equity, and commercial acceleration of the brand in the U.S., with direct ownership of the flagship AlphaRet portfolio and strategic brand-building special projects. Reporting to the AVP, you will define and execute the comprehensive 360° product and marketing strategy that drives and sustains the #3 professional aesthetics brand in the market. You will operate as a strategic business leader, translating market analytics into long-term growth opportunities, mentoring marketing peers, and acting as the primary cross-functional orchestrator across B2B (medical aesthetic channels) and D2C ecosystems.

Responsibilities

• Define and drive the 3-year roadmap and annual marketing strategy for the AlphaRet franchise and key innovation pipelines; accountable for driving top-line growth, market share, and marketing ROI.
• Lead high-impact, disruptive product launches and 360° campaigns from conception to execution, aligning cross-functional partners in Sales, Media, Digital, Brand Engagement, Medical Relations, Education, and Global Marketing.
• Scale hero franchises through advanced data analytics, consumer behavior insights, and proactive portfolio lifecycle management.
• Partner closely with Demand Planning and Operations to forecast accurate inventory needs, proactively manage supply risks, and ensure marketing activations are fully synchronized with stock availability.
• Oversee the creation, validation, and deployment of high-converting marketing materials tailored for both medical professional (B2B) and direct-to-consumer (D2C) touchpoints.
• Synthesize complex business insights into clear, persuasive strategic narratives for top management and executive committee reviews.
• Partner directly with the Global Marketing team to influence future product development, claims substantiation, and creative pipelines tailored to the U.S. professional landscape.
• Serve as a senior mentor to broader product marketing peers, fostering a culture of excellence, resilience, and cross-functional agility.

Qualifications

• Bachelor’s degree in a related field preferred.
• 7+ years of experience successfully guiding strategic marketing, branding, and product management within a consumer goods business.
• Experience within luxury and/or beauty is strongly preferred.
• Knowledge of the professional skincare market and/or experience within B2B-Medical space is a plus.
• Passionate about consumer trends and market needs within skincare.
• Creative thinker who challenges the status quo.
• Exceptional presentation skills.
• Strong organizational skills.
• Proven ability to multi-task and manage complexity.
• Ability to work in a fast-paced environment and against tight deadlines.
• Strong sense of image and attention to detail.
• Strong written and verbal communication skills.
• Ability to interact effectively and professionally to lead cross-functional departments.
• Strong people management experience and leadership capabilities.
• Proficient in Microsoft Excel, Word, and PowerPoint.

Benefits

• Medical, Dental, and Vision coverage.
• 401K and Pension Plan.
• Flexible time off, including paid company holidays, paid vacation, vacation buy program, volunteer time, and Summer Fridays.
• Hybrid work policy (3 days in office, 2 days work from home).
• Access to company perks: VIP access to L’Oréal’s internal shop for discounted products, monthly mobile allowance, discounted gym memberships, and Employee Resource Groups.
• Learning & Development opportunities: unlimited access to e-learnings, lunch & learn sessions, mentorship programs, and more.
• Employee stipend for L'Oréal products.

Pay

Salary Range: $128,000–180,000 (actual compensation will depend on geographic location, work experience, education, and skill level).