US Marketing and Communications Director

About the role

Lead the US Marketing & Communications Team in a way that creates synergy with the Partner Relations Team in communicating the vision and mission of Global Disciples clearly and in engaging ways. Be attentive to branding and quality of all mediums of communication. And serve with the US President, and the Senior Vice President of Stewardship & Advancement in developing major donors.

Responsibilities

• Develop a clear, comprehensive communication strategy that clarifies positioning, enhances brand recognition and increases effectiveness in communication
• Responsible for strategizing, executing, and overseeing all US marketing efforts
• Develop a clear, comprehensive marketing strategy that refines target audiences and target markets
• Together with the US President, determine the marketing and communications department’s KPIs and regularly track them
• Supervise the Marketing & Communication Team to maximize their potential, ensuring quality and effectiveness of materials produced and events planned
• Lead in setting Annual Review and Plan of Action (ARPA) goals then develop and implement strategies to fulfil those goals
• Develop marketing and communications budget and track spending
• Communicate the vision and mission of Global Disciples in compelling ways so increasing numbers of people are actively engaged in praying, giving financially, volunteering, etc.
• Seek to maximize the creative gifts, energy, and abilities of the Marketing & Communications Team to raise awareness of Global Disciples nationally and broaden the scope of influence
• Serve as a Public Relations spokesperson and advocate for Global Disciples
• Oversee the development of communication pieces, publications, and digital media to ensure it accurately reflects the Global Approach and DNA – and brings glory to God
• Work with the Program Leadership Team to ensure that stories and photos are available and organized to document how God is at work in and through the discipleship-mission training, small business development, and LEAD training
• Generate funds by increasing donor leads through successful marketing for the entire organization, using market research, mission marketing, marketing communications, advertising, and public relations
• Gather information on target audiences and target markets and apply learning to future projects
• Work collaboratively with Partner Relations to schedule, plan and implement signature and public events to communicate vision and engage partners
• Work closely and collaboratively with the US Leadership Team to develop strategies and communication-media pieces that create synergy for advancement
• Work closely with the US Leadership Team to reach cross-team goals

Qualifications

• Must be a committed follower of Jesus Christ and an active member of a Christian church
• Passion for the mission and work of Global Disciples and alignment with its statement of faith, goals, purposes, and objectives
• Minimum of a bachelor’s degree, preferably in business, marketing, communications, or a related field, with a preference for a Master’s degree
• Significant experience in nonprofit communications and marketing
• Willingness and ability to travel within the US for events, meetings, etc.
• Ability to communicate, with passion, a case for supporting near‑culture missions and the approach of Global Disciples
• Outstanding relational, verbal and written communication skills
• Self‑starter, initiator who is organized; able to relate detail to the overall picture
• Ability to work with a team to develop and implement a strategic plan
• Effective use of multiple communications mediums to engage intercessors and donors
• Microsoft Office software experience; CRM database experience, Salesforce preferred; HubSpot experience also helpful