Director Marketing US
Contribute to the development and execution of the US peer-to-peer and healthcare professional promotional strategy, translating brand strategy, clinical data, customer insights, and market dynamics into compelling, compliant HCP engagement plans. Drive launch readiness and in-market execution across core promotional channels, including personal and non-personal promotion, omnichannel activation, and peer-to-peer education, while partnering cross-functionally and with external agencies to ensure strategic alignment, operational excellence, and measurable business impact.
Responsibilities
- Contribute to the US marketing vision and brand strategy across the product lifecycle, aligned with MoonLake’s clinical stage, corporate objectives, and commercial ambition.
- Lead US pre-launch strategy and launch readiness, including positioning, messaging, segmentation, and execution planning to ensure successful market entry.
- Oversee US HCP personal and non-personal promotional campaigns and activities.
- Develop and execute US peer-to-peer engagement strategies that effectively reach and influence key healthcare stakeholders.
- Drive marketing strategy through deep customer, market, and competitive insights, ensuring clear prioritization and measurable impact.
- Partner closely with Commercial, Medical Affairs, Market Access, Regulatory, and Legal to deliver integrated, compliant marketing programs.
- Manage external agency relationships and marketing investment, ensuring high-quality delivery, operational rigor, and financial discipline.
- Serve as a senior marketing leader, providing strategic input to executive leadership on US marketing planning and growth decisions.
Requirements
- Bachelor’s degree required; advanced degree (MBA, PhD, PharmD, or MD) strongly preferred.
- 8+ years of progressive biopharma commercial experience.
- Significant experience in immunology or dermatology markets.
- Demonstrated leadership of launch HCP promotion and peer-to-peer marketing.
- Experience with competitive launch environments.
- Deep familiarity with FDA promotional regulations and governance.
- Proven success building and leading high-performing marketing teams.
- Strong ability to translate complex clinical data into compelling value stories.
- Experience managing top-tier agencies and sizable marketing budgets.
- Executive presence with confidence engaging senior leadership.
- Track record of effective cross-functional partnership.
Skills
- Conceptual leadership and ownership.
- Strong scientific and commercial judgment to challenge the status quo.
- Effective cross-functional influence.
- Results-driven execution in a biotech environment.
Benefits
- Learning environment: Opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech setting.
- Impactful work: Contribute to groundbreaking projects with the potential to transform global healthcare.
- Flexibility and balance: Enjoy a healthy work-life balance while making meaningful contributions.
- Career growth: Clear path for career progression, with opportunities to take on more responsibilities as you develop your skills.
About Us
MoonLake Immunotherapeutics is a clinical-stage biopharmaceutical company unlocking the potential of sonelokimab, a novel investigational Nanobody® for the treatment of inflammatory diseases, to revolutionize outcomes for patients. We focus on inflammatory diseases with major unmet needs, including hidradenitis suppurativa and psoriatic arthritis—conditions affecting millions worldwide with a large need for improved treatment options. Founded in 2021, MoonLake is headquartered in Zug, with hubs in Cambridge and Porto.