Director Marketing

About the role

The Director Marketing is responsible for the organization’s marketing and branding efforts. This role leads the organization's brand and design work, the production of direct marketing and merchandise materials, owns our website and email channels, and supports advertising and campaigns.

Responsibilities

• Brand, design, and production of materials
  Lead the creative direction and be the steward of brand fidelity for Safe Horizon staff, agencies, and freelancers
  Manage external graphic designers and merchandise vendors
  Use a pre-created Safe Horizon Canva brand hub to make and edit marketing materials
  Serve as an organizational point of contact for brand related questions, along with the VP of External Communications
  Lead the design and printing of all organization materials, such as: annual reports and impact reports, program and organizational marketing materials, event materials (i.e. invitations, event branding and signage)
  Manage the branded merchandise options, materials, and requests
  Lead all direct mail processes for the development and communications team. This includes managing the process, design and print of a quarterly print newsletter, EOY fundraising materials, major donor and renewal letters, and provide support for acquisition mailing needs
  Ensure all print and merchandise content aligns with brand guidelines and is reviewed with a client-centered, anti-racist lens

• Digital marketing: owned and paid
  Lead all work for our owned digital channels of website and email marketing and ensure website and email donor-facing content aligns with brand guidelines and is reviewed with a client-centered, anti-racist lens
  Email: Direct the creation and deployment of audience appropriate and engaging email communications for specific segments such as first-time donors, new online community members, major donors, mid-level donors, monthly donors and other segments
  Load, proof, and test all emails for all segments
  Work closely with the VP of External Communications, Sr Director of Direct Marketing and Dev. Operations and other Development Department Unit Leaders to ensure needs are being met through our email channels
  Make data-informed recommendations to all unit directors in the Development and Communications departments to help refine and improve email content and strategy
  Website: Responsible for website content updates
  Manage our external website maintenance vendor and work in collaboration to optimize multiple web properties, including microsites for campaigns and various needs.
  Proactively resolve technical issues
  Strategize and support the creation of all current and new website content including pages/posts for Search-Engine Optimization (SEO), lead generation campaigns, survivor-facing content, and program-specific/survivor-oriented content
  Manage the content creation on our advocacy action sub-site
  Manage our Google grant advertising account and content, working closely with an external consultant for optimization
  Work closely with the VP of External Communications and in collaboration with an external partner to play an active role in determining priorities for all other paid digital marketing efforts
  Partner with fundraising and events productions teams, creating opportunities to engage with donors through multiple touchpoints, e.g., livestream, webinars etc.

• Campaign and advertising
  Support the creative development of awareness and branding campaign strategies
  Work closely with the Chief Development and Communications Officer and the VP of External Communications to concept and design branded advertising campaigns, including OOH advertising, and with the Content Writer to develop content needs for campaigns
  Execute the content strategy for branding and awareness campaigns across owned and paid media, in line with content campaign and team creation strategy
  Support the Senior Director of PR with materials to reach and engage media around campaigns
  Create all lead generation campaign content including technical backend needs such as forms, automated email series, landing pages, thank you pages, etc.
  Actively participate in advertising campaign brainstorms and execute
  Support aspects of pre- and post-video production
  Handle administrative materials and needs for video production including statement of work, creative usage rights agreements, and justification memos
  Script writing and storyboarding support
  On site support for filming days
  Work closely with the VP of External Communications to reach out to and schedule time with clients for photoshoot and campaign needs
  Support the Senior Director of PR with sourcing of client stories by communicating strategic campaign and press needs across the organization

Qualifications

• 5+ years in a brand, marketing, or digital marketing role, preferably with a fundraising component
• Experience with graphic design and Canva
• Bachelor’s degree or equivalent work experience