Director, Marketing

Description

Tarrant Area Food Bank is seeking a hands-on Marketing Director to lead bold, strategic campaigns that grow awareness, engagement, and support across our 13-county service area. Reporting to the VP of External Affairs, this role leads TAFB’s marketing and communications function and manages two direct reports: the Graphic Design Manager and Digital Strategist.

What You'll Do

• Lead and Develop a High-Performing Team
• Directly supervise, mentor, and develop the Graphic Design Manager and Digital Strategist.
• Foster a culture of creativity, accountability, collaboration, and continuous improvement.
• Establish priorities, workflows, Standard Operating Procedures, and performance expectations that ensure high-quality, timely execution.
• Serve as a trusted advisor and strategic partner to the VP of External Affairs and organizational leadership.
• Drive Internal & External Marketing and Communications Strategy
• Develop and execute integrated marketing, communications, and brand strategies aligned with organizational goals.
• Lead annual marketing planning, campaign development, audience targeting, and performance measurement.
• Oversee earned media, paid advertising, digital marketing, public relations, and crisis communications efforts.
• Identify emerging opportunities, trends, and technologies that strengthen TAFB's visibility and impact.
• Ensure consistent internal and external messaging and brand standards across all channels and audiences.
• Be a Hands-On Marketing Leader
• Actively contribute to campaign development and execution alongside the marketing team.
• Support website content management, optimization, and SEO initiatives.
• Analyze campaign performance using Google Analytics and other reporting tools to guide decision-making and improve results.
• Aid in digital advertising strategy, implementation, and optimization.
• Create and edit content for websites, social media, email marketing, reports, presentations, and other communications materials when needed.
• Step into tactical work during high-volume periods, major campaigns, or organizational priorities.
• Elevate TAFB's Brand and Storytelling
• Lead and support leadership with the development of compelling messaging that advances TAFB's mission and inspires action.
• Cultivate strong relationships with local, regional, and industry media outlets.
• Ensure TAFB's voice remains authentic, compelling, and consistent across all communications.
• Manage partnerships and performance
• Oversee agency, vendor, and contractor relationships to maximize effectiveness and return on investment.
• Manage marketing budgets and resources responsibly.
• Use data, audience insights, and marketing science principles to evaluate performance and optimize campaigns.
• Track and report key performance indicators to leadership.
• Represent the Organization
• Serve as a brand ambassador at community events, partner meetings, and public engagements.
• Support internal and external communications.
• Provide thought leadership on marketing, communications, and nonprofit engagement best practices.

What You Bring

• Bachelor's degree in marketing, Communications, Journalism, Public Relations, Advertising, Digital Media, Graphic Design, or related field.
• 7+ years of progressive marketing, communications, or brand leadership experience with demonstrated results.
• 3+ years of experience managing and developing marketing or communications professionals.
• Experience leading integrated marketing strategies from concept through execution and measurement.
• Proficiency with website content management systems, preferably WordPress.
• Hands-on experience with Adobe Creative Suite and creative asset development.
• Photography, videography, and multimedia content creation experience.
• Strong knowledge of SEO, Google Analytics, digital advertising platforms, and marketing performance reporting.
• Exceptional writing, editing, storytelling, and media relations skills.
• Experience managing budgets, vendors, and external agency partners.
• Spanish-speaking candidates strongly preferred.

Competencies

• Strategic thinker who balances creativity with data-driven decision-making.
• Collaborative leader who inspires and develops high-performing teams.
• Hands-on problem solver who is willing to jump into the work when needed.
• Innovative mindset with a passion for continuous improvement.
• Strong emotional intelligence and relationship-building skills.
• Excellent organizational and project management abilities.
• Commitment to TAFB's values: LEAD, CARE, RESPECT, and INNOVATE.

Work Environment

• Primarily onsite work environment with occasional outdoor, warehouse, and event-related activities.
• Regular travel throughout TAFB's 13-county service area.
• Occasional early mornings, evenings, and weekends required for events, media opportunities, and community engagement activities.