Director, Marketing

About the role

Scale the function: Own the marketing function end to end, including overall strategy, budget allocation, P&L management, team structure, and commercial results.

Define the category: Build and execute the go-to-market narrative for a category-defining AI platform selling into the world's largest enterprises.

Drive pipeline growth: Architect demand generation and pipeline strategies for high-ACV enterprise transactions—your north star is qualified pipeline and revenue influence, not vanity metrics.

Sharpen the positioning: Lead corporate positioning, messaging, and brand across all channels, partnering closely with the CEO and CRO to continually refine how we tell the Sequen story.

Build the content engine: Establish a robust thought leadership and content engine, creating high-impact customer proof points, deep case studies, and executive-level collateral that moves seven- and eight-figure deals forward.

Deploy field marketing: Own and design field and event marketing initiatives, including exclusive executive dinners, industry conferences, and account-based programs targeting Fortune 500 buyers.

Develop ABM playbooks: Establish a high-touch Account-Based Marketing (ABM) strategy in tight lockstep with Sales, focusing on our named-account universe of enterprise retailers, marketplaces, and travel companies.

Construct marketing operations: Stand up Sequen's marketing operations, attribution models, and reporting infrastructure from the ground up to ensure data-driven decision-making.

Build and lead the team: Recruit, manage, and scale a high-performing, agile marketing organization as the company scales.

Drive company strategy: Serve as a key member of the leadership team, actively contributing to broader company strategy and planning beyond traditional marketing boundaries.

Requirements

Proven leadership: Bring 8+ years of B2B marketing experience, including 4+ years leading marketing initiatives at a high-growth enterprise software or artificial intelligence company.

Hypergrowth experience: Have successfully built and scaled marketing functions from early stage through rapid market expansion—ideally spanning Series A through Series C environments.

Enterprise sales fluency: Understand complex enterprise sales motions involving long cycles, multi-stakeholder buying committees, and high ACVs, and know exactly how marketing can accelerate them.

Financial rigor: Have directly owned a marketing P&L and can speak fluently to capital allocation, Customer Acquisition Cost (CAC), pipeline contribution, and overall ROI.

Elite storytelling: Stand out as a world-class storyteller who can effortlessly translate deep technical capabilities into clear, compelling business value for C-suite buyers.

Technical credibility: Possess deep experience marketing highly technical products to technical executives—CTOs, CIOs, VPs of Engineering, and machine learning leaders—and know how to earn credibility with builders.

ABM expertise: Excel at executing high-yield, account-based marketing campaigns targeting Fortune 500 enterprises.

Player-coach mindset: Operate comfortably as a player-coach, equally skilled at setting high-level board room strategy and drafting the first copy for a key landing page.

Extreme ownership: Take absolute accountability for your work, navigating ambiguity with agility and proactively resolving obstacles to deliver results.

Startup DNA: Thrive in fast-paced, rapidly evolving environments, ideally with a track record of building successful marketing programs from 0 to 1.

Qualifications

Hold a Bachelor’s degree in Marketing, Business, or equivalent professional experience.

Strong Candidates May Also Bring Domain experience: Prior experience marketing artificial intelligence, machine learning, data infrastructure, or personalization technology.

Vertical expertise: A deep understanding of selling or marketing directly into the retail, e-commerce, marketplace, or travel verticals.

Multi-stakeholder familiarity: A track record of marketing technical products into complex technical buying committees (engineering, data science, and platform operations teams).

Category creation background: Prior experience leading category creation, naming, or corporate repositioning efforts at a venture-backed startup.

Hybrid motion exposure: Experience supporting developer-focused, product-led narratives alongside highly structured, sales-led enterprise motions.