Director, Marketing

We are seeking a Director, Marketing for the Virgin Music Group (VMG) in Nashville, TN. This role will oversee and direct all aspects of day-to-day marketing and will partner with Virgin’s music labels/managers/artists to develop marketing campaigns that strategize the best course to market for their releases.

How You'll Lead

• Create Marketing Strategy: Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results.
• Project Management: Act as the marketing lead for specific projects and labels, including developing the overall marketing plan, budget and strategy for the campaign and executing it.
• Marketing Plans: When not running a campaign, guide our label partners in creating well thought out and creative plans.
• Project Budgeting: Work with our label partners to create smart marketing budgets that help deliver maximum visibility while also focusing on the highest return on investment.
• Label Meetings: Be available for all label meetings to act as a sounding board and strategist.
• Weekly Updates: Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates.
• Label/Artist Relations: Available during negotiations as it relates to marketing strategy and label relations.
• Digital Marketing Strategy: Work with the digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.
• Community Relations: Understand, be immersed and have thorough knowledge of the music sector with experience of promoter circuit, charts, digital and social media platforms, and grassroots/street marketing.
• Data Driven Analytics: Know how to query and speak to specific data points that are meaningful to account relations and artist/manager expectations.
• Culture Driven Focus: Know of, be immersed in, and speak eloquently to the pulse/relevance of an artist within the culture of the scene, conveying what is meaningful for account relations and benchmarking artist/manager expectations.

Qualifications

• Strong verbal and written communication skills.
• Experience in marketing within the independent music space.
• Strong knowledge of traditional and digital marketing strategies for music consumption.
• Tech-savvy with a deep understanding of current & forthcoming technologies and general market trends.
• Experience strategizing and executing music marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on).
• Existing relationships with labels and/or brands and existing contacts at digital platforms.
• Advanced level artist relations and/or third-party distribution experience.
• 4+ years’ experience in music industry marketing.
• Bachelor’s Degree or equivalent experience preferred.

Perks

• Comprehensive medical, dental, and vision coverage.
• 100% coverage for out-patient in-network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays (between Memorial Day and Labor Day).