Director, US Client Marketing Team

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

About the Role

The U.S. Client Marketing team, part of the North America Marketing organization, is transforming how we become the marketing partner of choice with our Clients which include financial institutions, fintechs, merchants and processors. The Director will lead business development and delivery of data-driven marketing initiatives for one of Visa’s top U.S. Issuing clients, including credit, debit, Small Business and Commercial products. The strategies will drive Visa purchase volume, Value Added Services revenue and overall client engagement. The ideal candidate deeply understands the changing payments marketing environment, has payment marketing consulting experience, and is driven to create breakthrough work across all channels.

Responsibilities

• Leverage industry and Visa data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
• Develop strategic project proposals to engage clients in Visa Marketing Services
• Present sales pitches, client updates, campaign results and more to an executive audience
• Work cross-functionally across Marketing, Visa Consulting and Analytics (VCA), Sales, Product and Innovation teams to deliver as One Visa
• Design and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale
• Coordinate communication with sales, legal, product, creative, sponsorship, experiential & media agencies and implement high-impact programs on-time and on-budget
• Optimize Visa Consumer and Commercial Marketing platforms/initiatives for Clients
• Leverage Visa’s iconic sponsorship platforms (Olympics, FIFA World Cup), as appropriate, to achieve client and Visa’s objectives
• Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results
• Support new business development, RFPs and renewals as the business demands
• Develop and manage marketing contracts
• Develop and manage Value Added Services Revenue forecast for key clients and your P&L
• Oversee budget management and financial discipline for all campaigns
• Lead a team of one Marketing Manager

Qualifications

• Basic Qualifications: 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
• Preferred Qualifications: 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 12-15 years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD)
• 10 or more years business experience, with majority in marketing/advertising or consulting roles; strong experience in client/account management
• Significant experience in marketing in the financial services or payments sector, working in a fast-moving, complex environment
• A track record for delivering holistic, insight-driven marketing solutions across the payments lifecycle
• A strategy-led consultative marketing approach to drive measurable impact for clients
• Strong business & financial acumen, critical thinking, project management and problem-solving skills
• Exceptional teambuilding and relationship-building skills and experience in leading through influence
• Experience managing creative, experiential/event, media, and social/digital agency partners
• Experience activating sponsorships to drive business results
• Ability to generate and manage work-back timelines and navigate risks/obstacles
• Ability to work effectively with partners in complex, matrixed organizations
• Strong executive presence; excellent written and verbal communication skills
• Proficient on all Microsoft products including Excel, Word, and Outlook

Additional Information

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

The estimated salary range for this position is $163,500 to $307,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location.

In addition, this position may be eligible for bonus and equity.

Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.