Director, Thought Leader Engagement & Peer-to-Peer Marketing – Gynecologic Oncology

About the role

GSK Oncology is seeking a Director, Thought Leader Engagement & Peer-to-Peer Marketing to lead the strategic integration of Key External Expert (KEE) Engagement and Peer-to-Peer (P2P) Marketing across the Oncology portfolio. Reporting to the Brand Leads of the Gynecologic portfolio, this role is responsible for developing, leading and executing a comprehensive external engagement strategy that strengthens GSK's relationships with oncology thought leaders, enhances customer education, generates actionable insights, and advances brand objectives.

Responsibilities

• Establish the strategic direction, development, and execution of oncology's integrated external engagement strategy, encompassing KEE engagement, faculty development, speaker strategy, peer-to-peer education, advisory boards, and insight generation.
• Ensure consistent and coordinated engagement across Hematology and Solid Tumor disease areas while preserving brand-specific needs.
• Identify emerging trends, market dynamics, treatment evolution, and stakeholder needs to influence future engagement strategies.
• Serve as a strategic advisor to Oncology Marketing Leadership on KEE engagement, educational strategy, and external market perspectives.
• Lead and develop the TLL organization responsible for strategic engagement with national, regional, and local Key External Experts (KEEs).
• Oversee KEE identification, prioritization, segmentation, and engagement planning across the Oncology portfolio.
• Ensure robust process for insight generation, synthesis, prioritization, dissemination, and action planning to maximize commercial impact.
• Drive innovative and compliant approaches to external engagement, relationship development, executive interactions, insight generation and advisory board planning.
• Establish performance metrics and KPIs to measure the effectiveness and impact of KEE engagement activities.
• Lead the Peer-to-Peer Marketing organization responsible for customer education programs across the Gyn-onc portfolio.
• Ensure peer-to-peer education strategies are informed by field insights, customer needs, and evolving treatment landscapes.
• Oversee speaker bureau strategy, faculty recruitment, onboarding, certification, and ongoing development through you and your team.
• Direct national and regional peer-to-peer educational strategies, including live, virtual, third-party, and congress-based educational initiatives.
• Ensure educational programming supports brand objectives while addressing evolving customer needs.
• Continuously evaluate and optimize educational platforms, content delivery models, and customer engagement approaches.
• Develop a unified faculty and thought leader strategy linking external engagement, peer-to-peer education, advisory boards, and future launch priorities.
• Create scalable faculty development frameworks to strengthen educational quality and customer impact.
• Partner with brand teams to align faculty strategy to portfolio priorities and future launches.
• Establish a comprehensive external insight capability that integrates: KEE interactions, Advisory boards, Congress engagements, Educational programs, and Market feedback.
• Translate external insights into strategic recommendations that influence brand planning, educational investments, and engagement priorities.
• Utilize quantitative and qualitative data to optimize resource allocation and customer engagement effectiveness.
• Establish strategic objectives and engagement plans for national, regional, and local congresses.
• Ensure congress investments generate measurable educational, strategic, and commercial value through coordinated engagement and structured insight capture.
• Drive post-congress insight synthesis and strategic recommendations.
• Maximize the business value of Oncology's conference and congress investments.
• Serve as a critical strategic partner to but not limited to: Brand Leadership, Sales Leadership, Medical Affairs, Commercial Excellence, Compliance, Legal, Regulatory, Market Insights and Analytics.
• Influence decision-making through data-driven recommendations and external market intelligence.
• Recruit, coach, develop, and retain high-performing teams across TLL and Peer-to-Peer Marketing functions.
• Foster a culture focused on customer centricity, accountability, collaboration, innovation, and continuous improvement.
• Create organizational capabilities necessary to support future portfolio growth and launch excellence.
• Oversee budget planning, investment optimization, and resource allocation across external engagement activities.
• Manage agency partners, vendors, educational providers, and operational support functions.
• Establish performance dashboards and metrics to evaluate business impact and organizational effectiveness.
• Ensure all activities are executed in compliance with GSK policies, PhRMA guidelines, FDA requirements, and applicable regulatory standards.

Qualifications

• Bachelor's Degree
• 10+ years of pharmaceutical or biotechnology industry experience
• 7+ years of Oncology experience
• Experience in Marketing, Sales Leadership, Account Management, Thought Leader Engagement, or Commercial Strategy
• Experience directly leading people and developing teams
• Experience in strategy development and execution
• Ability to travel approximately 50–70% (including weekends)

Preferred Qualifications

• Advanced degree (MBA, Master's, PharmD, PhD or equivalent)
• Significant experience in both external expert engagement and commercial marketing strategy
• Demonstrated success influencing senior commercial leadership and enterprise-level decision making
• Experience leading large, geographically dispersed teams
• Strong scientific, commercial, and business acumen
• Demonstrated ability to translate market insights into strategic action
• Experience managing speaker bureaus, faculty development programs, and educational initiatives
• Experience applying data and analytics to drive high-impact business decisions
• Strong financial and resource management capabilities
• Experience leading through organizational change and ambiguity
• Exceptional communication and executive presence