Director, Integrated Marketing, Oncology

Entity

The Medical University of South Carolina (MUSC)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC002311

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

40

Work Shift

Onsite

Pay Period

Continuous

Supervisor

MUSC’s Deputy Chief Marketing Officer

Location

Downtown Charleston

Benefits

Flexible schedule, professional development opportunities, health insurance, retirement plan, paid time off, and more.

Qualifications

• Bachelor’s degree in marketing, business, or a related field, with 10+ years of relevant experience.
• Master’s degree (MBA, MHA, or equivalent) preferred.
• Experience leading integrated marketing for a complex clinical service line strongly preferred.
• Demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, and manage complex campaigns.
• Experience in a university, academic health system, health system or integrated service delivery network environment preferred.

Position Qualifications

• Establishes strategic vision and leads development of oncology-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC.
• Proactively monitors industry trends to inform long-term planning and growth strategies.
• Develops data-driven business cases that justify marketing investments to drive growth and market differentiation.
• Designs and executes integrated marketing campaigns and digital journeys tailored to key oncology audiences.
• Drives alignment across internal teams and external agency partners to deliver cohesive, high-impact strategies.
• Evaluates performance and communicates results, insights, and optimization opportunities clearly and effectively.
• Guides and influences cross-functional contributors to execute against strategic objectives.
• Demonstrates strong executive presence and leadership, aligning cross-functional stakeholders around shared marketing goals.
• Serves as the primary liaison between oncology service line leaders and OCM, ensuring consistent communication and strategic alignment.
• Leverages market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness.
• Affirms market dynamics—including demographics, competition, and environmental factors—to develop and execute both short- and long-term marketing plans that drive measurable ROI.

Additional Job Description

• Education: Bachelor's Degree or Equivalent Work Experience: 9 years progressive work experience and 4 years management experience.
• Physical Requirements: Mobility & Posture - Standing: Continuous, Sitting: Continuous, Walking: Continuous, Climbing stairs: Infrequent, Working indoors: Continuous, Working outdoors (temperature extremes): Infrequent, Working from elevated areas: Frequent, Kneeling: Infrequent, Bending at the waist: Continuous, Twisting at the waist: Frequent, Squatting: Frequent, Manual Dexterity & Strength - Pinching operations: Frequent, Gross motor use (fingers/hands): Continuous, Firm grasping (fingers/hands): Continuous, Fine manipulation (fingers/hands): Continuous, Reaching overhead: Frequent, Reaching in all directions: Continuous, Repetitive motion (hands/wrists/elbows/shoulders): Continuous, Full use of both legs: Continuous, Balance & coordination (lower extremities): Frequent, Lifting & Force Requirements - Lift/carry 50 lbs. unassisted: Infrequent, Lift/lower 50 lbs. from floor to 36”: Infrequent, Lift up to 25 lbs. overhead: Infrequent, Exert up to 50 lbs. of force: Frequent.