Director, Marketing - Oncology

About the role

The EPK Marketing Director will lead U.S. launch readiness for earlier line EPK regimens in DLBCL, EPKINLYs largest indication. This role will have people management and collectively the team will be responsible for establishing the cross-functional launch team and leading strategy, positioning, messaging, go-to-market, tactical planning to ensure launch success.

Responsibilities

• Align and lead the charge on setting overarching strategy for launch. Lead through ambiguity and scenario planning to support various timelines for launch.
• Determine resource investment for brand and partner with Alliance on budget management.
• Set tone and priorities for scale and scope of accountability.
• Synthesize market research and performance analytics to inform ongoing strategy and innovation.
• Partner with Sales, Medical, Market Access, and cross-functional stakeholders to execute highly integrated launch and promotional initiatives.
• Maintain focus on and consistently triangulate market dynamics, stakeholder needs, and business priorities to determine best course of action.
• Influence and persuade across multiple external and internal stakeholders.
• Lead and develop direct and indirect and cross-functional team.

Requirements

• Bachelor's Degree Required.
• Experience: 8+ years in pharmaceutical or biotech marketing, or relevant industry marketing roles.
• Strong independent drive and strategic problem-solving skills
• Comfortable working at a fast pace and adapting in a dynamic, matrixed organization and through ambiguity
• Demonstrated leadership and people management skills, with experience managing teams and working cross-functionally.
• Ability to develop and execute marketing and brand strategies for products.
• Strong understanding of the relevant industry landscape, including trends, competition, and customer needs.
• Knowledge of industry regulations, compliance, and promotional guidelines.

Qualifications

• Bachelor's Degree Required.
• Experience: 8+ years in pharmaceutical or biotech marketing, or relevant industry marketing roles.
• Strong independent drive and strategic problem-solving skills
• Comfortable working at a fast pace and adapting in a dynamic, matrixed organization and through ambiguity
• Demonstrated leadership and people management skills, with experience managing teams and working cross-functionally.
• Ability to develop and execute marketing and brand strategies for products.
• Strong understanding of the relevant industry landscape, including trends, competition, and customer needs.
• Knowledge of industry regulations, compliance, and promotional guidelines.