Jobs · Marketing · Massachusetts

Associate Director, Marketing Oncology

AbbVie · Waltham, MA · 2 wk ago
MarketingFull-time

AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience—and products and services in our Allergan Aesthetics portfolio.

About the role

This is a hybrid role requiring onsite presence at our office Tuesday–Thursday. The Associate Director (AD) will plan and execute patient strategies and tactics for ELAHERE (the first and only approved treatment for FRα-positive platinum-resistant ovarian cancer) and EMRELIS (the first and only c-Met targeted ADC approved in 2L+ NSCLC). The AD will support both brands in a 70/30 split of their time and work closely with multiple departments to ensure alignment in strategic direction and market execution.

Responsibilities

  • Support and participate in the development of strategy for patient tactics
  • Build yearly brand tactical plans and develop tactics that align to the strategic brand plan, primarily for patient promotions, including omnichannel strategy and planning
  • Partner with medical, legal, and regulatory teams to review and approve patient materials
  • Manage and develop a Marketing Manager focused on ELAHERE
  • Collaborate with internal/external networks, consultants, and agency partners
  • Perform budget tracking for responsible tactics
  • Contribute to presentations for Executive Leadership
  • Establish and maintain relationships with advocacy groups where appropriate
  • Proactively support the sales force through ongoing communications of patient materials, as well as through development and implementation of patient brochures and other leave-behinds
  • Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate

Qualifications

Minimum Qualifications

  • Bachelor’s Degree
  • 5–7 years of biopharmaceutical industry experience with experience in Consumer/Patient marketing
  • Strong analytics with excellent overall business acumen
  • Excellent leadership and communication skills
  • Ability to foster strong relationships with senior management and external partners

Preferred Qualifications

  • Oncology/hematology experience, especially ovarian cancer or lung cancer
  • Experience in pharmaceutical sales
  • Knowledge of marketing concepts within strategic planning process
  • Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
  • Demonstrated understanding of principles of market research to draw valid conclusions

Benefits

  • Paid time off (vacation, holidays, sick)
  • Medical, dental, and vision insurance
  • 401(k) retirement plan
  • Eligibility to participate in long-term incentive programs

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