Director, Thought Leader Engagement & Peer-to-Peer Marketing - Hematology

The Director, Thought Leader Engagement & Peer-to-Peer Marketing leads strategic external engagement initiatives within the hematology space. This role shapes how healthcare experts, customers, and industry stakeholders are engaged through innovative education, peer-to-peer programs, and insight-driven strategies.

Accountabilities

• Develop and execute an integrated external engagement strategy covering key external expert relationships, faculty development, speaker programs, advisory boards, and peer-to-peer education.

• Provide strategic direction, lead high-performing teams, and ensure impactful execution across thought leader engagement and peer-to-peer initiatives.

• Establish strategic priorities aligned with portfolio goals, brand objectives, customer needs, and future launch strategies.

• Lead and develop field-based thought leader engagement teams and peer-to-peer marketing professionals, fostering collaboration, accountability, and continuous improvement.

• Build strong relationships with national, regional, and local healthcare experts while ensuring effective identification, segmentation, and engagement planning.

• Translate external insights from expert interactions, congresses, advisory boards, and educational programs into actionable recommendations for business strategy.

• Lead peer-to-peer education strategies, including speaker recruitment, faculty development, certification programs, and educational initiatives across multiple channels.

• Partner with cross-functional teams including Marketing, Sales, Medical Affairs, Analytics, Compliance, Legal, Regulatory, and Commercial Excellence to align strategic priorities.

• Establish performance metrics, dashboards, and measurement frameworks to evaluate engagement effectiveness and business impact.

• Oversee congress strategy, external meeting planning, insight collection, and optimization of educational investments.

• Manage budgets, agency relationships, vendors, and operational resources while ensuring compliance with industry standards and regulatory requirements.

• Recruit, coach, and develop high-performing teams while building capabilities to support future growth and organizational success.

Requirements

• An experienced pharmaceutical or biotechnology leader with a strong background in oncology, commercial strategy, and external stakeholder engagement.

• Bachelor’s degree required; advanced degree such as MBA, Master’s, PharmD, PhD, or equivalent preferred.

• 10+ years of experience in the pharmaceutical or biotechnology industry.

• 7+ years of oncology experience with strong understanding of hematology or related therapeutic areas preferred.

• Proven experience in marketing, sales leadership, account management, thought leader engagement, or commercial strategy roles.

• Demonstrated success leading teams, developing talent, and managing geographically distributed organizations.

• Experience creating and executing strategic engagement programs, educational initiatives, and commercial strategies.

• Strong scientific, business, and commercial understanding with the ability to translate insights into strategic action.

• Experience managing speaker bureaus, faculty development programs, advisory boards, and peer-to-peer education initiatives.

• Strong analytical capabilities with experience using data and insights to influence decision-making and optimize investments.

• Excellent communication skills with the ability to influence senior executives and operate effectively within a complex matrix environment.

• Strong financial management skills, including budget planning, resource allocation, and investment optimization.

• Ability and willingness to travel approximately 50-70%, including occasional weekends.

• Adaptable, collaborative, and comfortable leading through change and ambiguity.

Benefits

• Competitive compensation package aligned with experience and qualifications.

• Comprehensive healthcare benefits, including medical, dental, and vision coverage.

• Retail savings programs and additional financial benefits.

• Paid time off, holidays, and employee wellness programs.

• Opportunities for professional development, career growth, and leadership advancement.

• Flexible remote and field-based work environment.

• Opportunity to contribute to innovative healthcare initiatives that support improved patient outcomes.

• A collaborative culture focused on inclusion, accountability, scientific innovation, and meaningful impact.