Director, Performance Growth

What You'll Do Here

• Serve as a key lead in new business and existing-client growth pitches, owning the performance narrative and integrated recommendations.
• Lead internal alignment and education on performance marketing (paid social led) across integrated teams, raising fluency in performance value, capabilities, and outcomes among influencer, owned, earned, and creative partners.
• Own Viral Nation's senior, agency-level relationships with platform partners (Meta, TikTok, Google, Pinterest, Snapchat, LinkedIn, Reddit, and DSPs) — serving as the primary point of contact for partnership development, co-marketing, and first access to alphas and betas, then routing those opportunities to the Performance Marketing delivery team for in-account application.
• Represent Viral Nation at industry events, panels, and partner forums as the spokesperson for its integrated social offering, spanning performance marketing services and integration across influencer, owned, earned, and paid.
• Work directly with the Performance Marketing team supporting clients to ensure industry changes are shared and new opportunities are surfaced with clients.
• Partner with Strategy, Business Development, and Client Services to embed performance media into every integrated marketing plan presented to prospects and clients.
• Build strong relationships with Client Service leads to Identify organic growth opportunities across the existing book and build the case for expanded scopes.
• Bring emerging opportunities (platform alphas and betas, new channels, measurement innovations, AI-enabled capabilities) to clients and pitches.
• Develop and maintain Viral Nation's performance marketing point of view, capabilities deck, and case study library with Marketing and Business Development.
• Provide strategic guidance to Performance Marketing leadership on practice-level growth bets and capability investments.

What You Need To Have

• 8+ years of performance marketing experience across paid social (primary), paid search, and programmatic.
• Experience in a dedicated growth role is highly preferred.
• Strong agency-side experience, with a proven track record of leading performance strategy development and presentation; new business pitch experience preferred.
• Strong cross-functional collaboration across Strategy, Creative, Influencer, Business Development, and Client Services on integrated social plans.
• Deep expertise across paid social (Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit), paid search (Google, Performance Max), and programmatic (Display, Video, DOOH).
• Excellent executive-level communication and storytelling, with comfort as a public spokesperson at events.
• Strong understanding of measurement frameworks (attribution, incrementality, MMM) and the evolving privacy and signal-loss landscape.
• Strong commercial instincts, able to identify revenue opportunities and articulate the business case to clients.
• Proficiency in the Google / Microsoft Suite and project management platforms (monday.com, Asana, or comparable).
• Comfort operating in a high-growth, fast-paced environment with frequent context-switching across pitches, clients, and internal initiatives.