Director, Paid Social
for each heading. Use - for any list of duties/requirements/benefits. Use
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate: Company Description, Overview? Actually Overview is part of description; we can treat as About the role. The posting includes Company Description and Overview. We'll combine into About the role section.
We need to preserve all substantive information, not invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we need to strip the Equal Opportunity Employer paragraph, the accommodation contact line, etc. Also remove "Additional Information" heading? Actually Additional Information includes EEO statement; we remove that. Benefits section we keep. Compensation Range we keep as Pay. No schedule info given, so we should NOT create a Schedule section unless posting actually states them. There's no schedule info, so omit.
We need sections only when posting has real, specific content. So we need About the role (from Company Description + Overview). Responsibilities (list). Qualifications (list). Skills? The qualifications list includes many items; some could be considered skills. But we can put Qualifications as a section; maybe also Skills separate? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can decide to include Qualifications and maybe Skills if there is distinct content. The qualifications list includes both experience and skills. Could split: Requirements (maybe experience) and Skills (specific abilities). But we must not create thin sections. Better to have one Qualifications section that includes both experience and skills. The instruction says prefer a few substantive sections over many thin ones. So we can have About the role, Responsibilities, Qualifications, Benefits, Pay. That's five sections.
We need to use
- for any list of duties/requirements/benefits. So Responsibilities list as
. Qualifications list as . Benefits list as . Pay maybe just a with the range.
We must preserve all substantive information. Let's extract:
Company Description: Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.
Overview: The Director, Paid Social is a highly motivated, technically savvy, and detail‑oriented leader responsible for the day‑to‑day ownership of paid social strategy, activation, and performance for a dedicated client within the Platform Investment Group. This role serves as a senior strategic lead, guiding both client outcomes and team excellence while ensuring paid social efforts align to broader marketing and business objectives. The Director is a data‑driven, thoughtful decision‑maker who fosters a culture of creativity, collaboration, and continuous learning. This individual acts as a primary client contact and strategic advisor, providing leadership across complex initiatives and partnering closely with senior stakeholders. Our social team works across a diverse range of industries on some of the largest and most dynamic clients in the agency. We are looking for an enthusiastic paid social expert and people leader who is eager to drive innovation, mentor leaders, and immerse themselves across multiple high‑impact projects.
We can combine these into About the role paragraph(s). Probably two paragraphs.
Responsibilities list (bullet points):
- Lead, motivate, and develop a paid social media team, ensuring the successful creation, execution, and optimization of campaigns that meet or exceed performance goals while staying within budget and timeline parameters
- Design and oversee paid social strategies across key platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
- Foster strong, trusted relationships with clients and internal cross‑functional teams, serving as a senior strategic partner
- Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
- Champion the value of paid social by educating clients, partners, and internal teams on emerging capabilities, best practices, and platform innovation
- Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
- Provide strategic direction to teams on advanced optimization approaches, testing frameworks, and the adoption of new platform features and capabilities
- Deliver clear, compelling presentations to senior client stakeholders and internal leadership that communicate strategy, performance, and future opportunities
- Develop and socialize points of view on emerging technologies, trends, and opportunities within the social media ecosystem, including the responsible use of AI‑enabled tools to enhance performance, insights, and operational efficiency
Qualifications list:
- 7+ years of experience in digital media and marketing, with progressive responsibility within an agency or media environment and significant client‑facing experience
- 4+ years of people management experience, including leading managers and/or senior practitioners
- 3+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; expertise in both API‑based and self‑serve buying environments
- Proven experience applying paid social to drive results across brand‑building and direct‑response KPIs
- Strong analytical capability, with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps
- Deep understanding of best practices for social media brand communication and performance marketing
- Demonstrated executive presence with comfort presenting to and influencing senior client leadership
- Comprehensive knowledge of paid social platform mechanics, optimization methodologies, and measurement best practices
- Excellent relationship‑building, diplomacy, and decision‑making skills, paired with creative and strategic thinking
- Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data analysis)
- Bachelor’s degree preferred
Benefits list (from Benefits section):
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere
- Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Note: The benefits text includes some sentences; we can keep as list items.
Pay: Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. Also note about compensation determination etc. We should preserve that info. So we can put a paragraph: "Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time." Also maybe mention temporary roles etc. But that's extra detail; we should preserve all substantive information. The posting includes after compensation range: "Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026." The application deadline is application instruction? It's not exactly instruction but maybe considered application info. The instruction says remove application instructions. The deadline might be considered application instruction? It's not exactly instruction to apply but it's a date. Might be considered part of posting but could be considered application instruction. Safer to remove it? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The deadline is likely application instruction. So we should remove that line. Also remove the temporary roles medical plan line? That's part of compensation/benefits? It's about benefits for temporary roles; could be considered part of compensation/benefits but it's specific. Might keep as part of Pay section? It's about medical plan for temporary roles; it's a benefit detail. However the Benefits section already lists benefits; this is extra about temporary roles medical plan. Might be considered part of Benefits. But it's not in the benefits list; it's a separate note. Could include as a paragraph under Benefits. However the instruction says remove application instructions; not necessarily benefits details. I'd keep the temporary roles medical plan line as part of Benefits or Pay? It's about medical plan for temporary roles; it's a benefit. I'd include it in Benefits as an extra bullet.
Also "For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." That's also benefits detail. Could be included.
Thus Benefits section should include all those items.
Let's extract benefits from the Benefits section:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere
- Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Then after that: "The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines." That's boilerplate/legal/EEO; remove.
Then Compensation Range paragraph includes also: "Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." This is benefits info; we can incorporate into Benefits section as extra bullets.
Thus Benefits bullets:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/l
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate: Company Description, Overview? Actually Overview is part of description; we can treat as About the role. The posting includes Company Description and Overview. We'll combine into About the role section. We need to preserve all substantive information, not invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we need to strip the Equal Opportunity Employer paragraph, the accommodation contact line, etc. Also remove "Additional Information" heading? Actually Additional Information includes EEO statement; we remove that. Benefits section we keep. Compensation Range we keep as Pay. No schedule info given, so we should NOT create a Schedule section unless posting actually states them. There's no schedule info, so omit. We need sections only when posting has real, specific content. So we need About the role (from Company Description + Overview). Responsibilities (list). Qualifications (list). Skills? The qualifications list includes many items; some could be considered skills. But we can put Qualifications as a section; maybe also Skills separate? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can decide to include Qualifications and maybe Skills if there is distinct content. The qualifications list includes both experience and skills. Could split: Requirements (maybe experience) and Skills (specific abilities). But we must not create thin sections. Better to have one Qualifications section that includes both experience and skills. The instruction says prefer a few substantive sections over many thin ones. So we can have About the role, Responsibilities, Qualifications, Benefits, Pay. That's five sections. We need to use
- for any list of duties/requirements/benefits. So Responsibilities list as
- . Qualifications list as
- . Benefits list as
- . Pay maybe just a
with the range. We must preserve all substantive information. Let's extract: Company Description: Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands. Overview: The Director, Paid Social is a highly motivated, technically savvy, and detail‑oriented leader responsible for the day‑to‑day ownership of paid social strategy, activation, and performance for a dedicated client within the Platform Investment Group. This role serves as a senior strategic lead, guiding both client outcomes and team excellence while ensuring paid social efforts align to broader marketing and business objectives. The Director is a data‑driven, thoughtful decision‑maker who fosters a culture of creativity, collaboration, and continuous learning. This individual acts as a primary client contact and strategic advisor, providing leadership across complex initiatives and partnering closely with senior stakeholders. Our social team works across a diverse range of industries on some of the largest and most dynamic clients in the agency. We are looking for an enthusiastic paid social expert and people leader who is eager to drive innovation, mentor leaders, and immerse themselves across multiple high‑impact projects. We can combine these into About the role paragraph(s). Probably two paragraphs. Responsibilities list (bullet points): - Lead, motivate, and develop a paid social media team, ensuring the successful creation, execution, and optimization of campaigns that meet or exceed performance goals while staying within budget and timeline parameters - Design and oversee paid social strategies across key platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives - Foster strong, trusted relationships with clients and internal cross‑functional teams, serving as a senior strategic partner - Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies - Champion the value of paid social by educating clients, partners, and internal teams on emerging capabilities, best practices, and platform innovation - Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions - Provide strategic direction to teams on advanced optimization approaches, testing frameworks, and the adoption of new platform features and capabilities - Deliver clear, compelling presentations to senior client stakeholders and internal leadership that communicate strategy, performance, and future opportunities - Develop and socialize points of view on emerging technologies, trends, and opportunities within the social media ecosystem, including the responsible use of AI‑enabled tools to enhance performance, insights, and operational efficiency Qualifications list: - 7+ years of experience in digital media and marketing, with progressive responsibility within an agency or media environment and significant client‑facing experience - 4+ years of people management experience, including leading managers and/or senior practitioners - 3+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; expertise in both API‑based and self‑serve buying environments - Proven experience applying paid social to drive results across brand‑building and direct‑response KPIs - Strong analytical capability, with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps - Deep understanding of best practices for social media brand communication and performance marketing - Demonstrated executive presence with comfort presenting to and influencing senior client leadership - Comprehensive knowledge of paid social platform mechanics, optimization methodologies, and measurement best practices - Excellent relationship‑building, diplomacy, and decision‑making skills, paired with creative and strategic thinking - Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data analysis) - Bachelor’s degree preferred Benefits list (from Benefits section): - Paid Family Care for parents and caregivers for 12 weeks or more - Monetary assistance and support for Adoption, Surrogacy and Fertility - Monetary assistance and support for pet adoption - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance - Tuition Assistance - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more - Matching Gifts programs - Flexible working arrangements - 'Work Your World’ Program encouraging employees to work from anywhere - Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) - Business Resource Groups that support multiple affinities and alliances Note: The benefits text includes some sentences; we can keep as list items. Pay: Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. Also note about compensation determination etc. We should preserve that info. So we can put a paragraph: "Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time." Also maybe mention temporary roles etc. But that's extra detail; we should preserve all substantive information. The posting includes after compensation range: "Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026." The application deadline is application instruction? It's not exactly instruction but maybe considered application info. The instruction says remove application instructions. The deadline might be considered application instruction? It's not exactly instruction to apply but it's a date. Might be considered part of posting but could be considered application instruction. Safer to remove it? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The deadline is likely application instruction. So we should remove that line. Also remove the temporary roles medical plan line? That's part of compensation/benefits? It's about benefits for temporary roles; could be considered part of compensation/benefits but it's specific. Might keep as part of Pay section? It's about medical plan for temporary roles; it's a benefit detail. However the Benefits section already lists benefits; this is extra about temporary roles medical plan. Might be considered part of Benefits. But it's not in the benefits list; it's a separate note. Could include as a paragraph under Benefits. However the instruction says remove application instructions; not necessarily benefits details. I'd keep the temporary roles medical plan line as part of Benefits or Pay? It's about medical plan for temporary roles; it's a benefit. I'd include it in Benefits as an extra bullet. Also "For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." That's also benefits detail. Could be included. Thus Benefits section should include all those items. Let's extract benefits from the Benefits section: - Paid Family Care for parents and caregivers for 12 weeks or more - Monetary assistance and support for Adoption, Surrogacy and Fertility - Monetary assistance and support for pet adoption - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance - Tuition Assistance - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more - Matching Gifts programs - Flexible working arrangements - 'Work Your World’ Program encouraging employees to work from anywhere - Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) - Business Resource Groups that support multiple affinities and alliances Then after that: "The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines." That's boilerplate/legal/EEO; remove. Then Compensation Range paragraph includes also: "Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." This is benefits info; we can incorporate into Benefits section as extra bullets. Thus Benefits bullets: - Paid Family Care for parents and caregivers for 12 weeks or more - Monetary assistance and support for Adoption, Surrogacy and Fertility - Monetary assistance and support for pet adoption - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/l