Director, Paid Social

Team Leadership

Determine how to use Social resources most efficiently and succession plan for resources
Effectively manage and lead all Social team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Social team members on their client team
Oversight for onboarding new clients within their office location
Ensure integration with other functional teams
Primary account contact with COE for agency-wide social knowledge sharing

Account Management

Lead the Social function on their book of clients and assist in leading the function for their region
Develop overall paid media strategy
Help grow the client’s business through additional Social channels
Ensure team execution meets and exceeds client expectations

Consulting and Collaboration

Flag and escalate concerns appropriately to upper management
Lead consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals

Broad Agency Responsibilities

• Practice Development
• Product & Service Development
• Partner Relations
• Social Networks

What You’ll Need To Succeed

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 7+ years business experience including 5+ years building and/or managing accounts in the social marketing and/or interactive advertising space.
• Proactive self-starter
• Possess general knowledge of direct and brand marketing principles and strategies
• Deep understanding of the interactive marketing landscape
• Polished presentation, communication, and analytical skills
• Strong organizational skills, being able to manage multiple projects at once
• Online media sales and/or interactive ad agency experience
• Know the difference between features and benefits and how to sell and deliver value!

The Outcomes

• Strong client relationships
• Admiring teammates
• More effective plans
• Industry awards
• Strong agency partnerships