Director, Paid Social

About the role

As a Director, Paid Social you will lead the paid social function for a portfolio of clients, overseeing junior team members, shaping strategy, and ensuring execution meets or exceeds client expectations. You will act as the primary account contact for the Center of Excellence, drive innovation across practice, product/service development, and partner relations, and help grow the client’s business through new social channels while fostering team development and cross‑functional collaboration.

Responsibilities

• Determine how to use Paid Social resources most efficiently and succession plan for resources
• Work collaboratively with client’s Organic social team as needed on potential influencer opportunities or partner ads
• Effectively manage and lead all Social team members on particular client team(s)
• Identify training and development needs of client team and broader functional team
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
• Consult with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Lead hiring process for Social team members on their client team
• Ensure integration with other functional teams
• Primary account contact with COE for agency‑wide social knowledge sharing
• Determine how to increase and expand paid media services for their clients
• Help identify and test new channels and products, highlighting results and sharing across organization and externally
• Ensure Social strategy aligns with client’s overall business goals and merchandise impact
• Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
• Practice Development – Innovation: identifies and develops new processes, strategies, frameworks; meets with client teams regularly to identify new management approaches, processes, optimization techniques; helps pilot new approaches; meets with Content and Analytics functional leads to identify integration opportunities; conducts Alpha/Beta tests; ensures learnings are captured and shared; provides oversight on testing approach, analyzing results, and merchandising internally/externally; leads development of POVs related to new products and enhancements to existing Social products/services
• Product & Service Development – New External Channels/Products: identifies and evaluates new channels and products; recommends clients to test new channels