Director, Paid Social

About the role

The New York Post, a multi‑platform media company with 90 million unique viewers a month, is seeking a full‑time Director, Paid Social. Reporting to the Senior Director of Social Media, you will lead paid‑social strategy, collaborate with video, design, marketing, and product teams, and drive audience growth, engagement, and revenue across the brand’s portfolio.

Responsibilities

• Own the paid social strategy across The New York Post's portfolio, serving as the internal subject‑matter expert for planning, activation, optimization, measurement, and emerging opportunities.
• Lead and mentor a team of paid social professionals, providing direction, coaching, and establishing scalable workflows, processes, and best practices.
• Develop and execute end‑to‑end paid social strategies that grow audience, engagement, traffic, content reach, and revenue while aligning with broader company objectives.
• Manage and optimize campaigns across Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, Snapchat, and X, staying ahead of platform updates, new products, and emerging capabilities.
• Partner with the Senior Director of Social Media, editorial, and social teams to connect paid and organic strategy, identify high‑potential content, and drive audience growth and monetization.
• Collaborate with Sales, Brand Partnerships, marketing, product, design, and video teams to develop cohesive paid‑social campaigns, sponsorship solutions, and advertiser programs.
• Serve as a strategic partner to internal stakeholders, using platform expertise, audience insights, performance data, and reporting to make recommendations and drive optimization.
• Build and maintain performance dashboards, reporting frameworks, and KPIs while monitoring campaign pacing and identifying opportunities to improve results.
• Identify and test new platforms, formats, targeting strategies, tools, and optimization techniques, acting as an internal trend spotter across the evolving social ecosystem.
• Educate stakeholders on paid social capabilities and best practices while balancing strategic thinking with hands‑on execution in a fast‑paced, 24/7 media environment.

Requirements

• 4+ years of experience in paid social, paid media, digital media, or a related field, with significant hands‑on campaign management and optimization experience.
• 1–2+ years of experience managing, mentoring, or leading a team.
• Deep knowledge of paid social platforms, including Meta/Facebook/Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X.
• Demonstrated experience developing and executing paid social strategies across planning, activation, optimization, measurement, and reporting.
• Strong understanding of paid social fundamentals: audience development, campaign structure, bidding, pacing, budget management, creative formats, targeting, and optimization.
• Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations; experience building dashboards and reporting to senior stakeholders.
• Excellent cross‑functional collaboration and communication skills; experience partnering across editorial, sales, marketing, product, design, video, and social teams.
• Experience in a publisher, media company, agency, entertainment organization, or other fast‑paced digital environment is highly valued, along with an understanding of the relationship between content, audience growth, paid media, and revenue.
• Highly organized, proactive, and adaptable, with the ability to manage multiple priorities and identify opportunities in a fast‑moving environment.
• Experience with photo/video editing, social content creation, writing, or copy‑editing is a plus.
• Must be flexible around occasional weekend and holiday work based on the needs of a 24/7 media organization.

Pay

Base Pay Range: $95,000 – $110,000 plus bonus. Compensation is competitive and may vary based on experience, skills, location, and other relevant factors.

Schedule

On‑site, Monday‑Friday, 9 am – 5 pm EST in the New York newsroom. Flexibility required for occasional weekend and holiday work.

Benefits

A comprehensive benefits package covering health, retirement, wellbeing, and more, with optional benefits to meet the diverse needs of employees.