Director, Paid Social

Responsibilities

• Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story.
• Utilize online performance tracking and measurement tools.
• Represent company philosophies and expertise to external parties, including clients and partner agencies.
• Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information.
• Drives the social process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.
• Encourages exploration and a “test and learn” approach to identify new opportunities and improve business outcomes.
• Applies agency POVs and partnership opportunities to client needs.
• Aid with new business pitches, including research, paid social recommendations, and potentially presenting to new prospects.
• Supervisory Responsibilities: Directly manages Associate Directors and Managers and ensures all junior team members stay on track developing skills for their level, receive actionable feedback and support their goals and growth.
• Identify new opportunities for team members outside of the day-today client work.
• Manage, develop, and inspire internal social teams; foster an environment that enables action.
• Plays an active role in conflict resolution across teams. Identifies gaps, suggests solutions, and resolves problems before they escalate.
• Manages workloads distribution, set timelines and ways of working with broader team including troubleshooting and resolving issues.
• Provides input on staffing plan recommendations, new hires, and promotion opportunities.
• Keeps leadership up to date with team and client updates.

Qualifications

• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually.
• 2+ years’ experience managing a client and 2+ direct reports and providing feedback and performance reviews.
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn and Pinterest; Mastery of said social platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
• Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite.
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
• Demonstrated ability to grow junior talent and help develop team skills / careers.
• Solid organizational skills, attention to detail, and accuracy when working with numbers.
• Strong interpersonal skills including clear communication skills and positive attitude.
• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.).
• Strong organizational skills, ability to multitask in a fast-paced environment, and oversee a team.