Director of Sales Enablement

About the role

You'll be the first Director of Sales Enablement at Vibe — joining a GTM org that's already moved fast and now needs to move smarter. You'll report directly to the CRO and own the full enablement function: how we onboard, how we coach, how we train, and how we make sure every rep on the floor can sell Vibe the way it deserves to be sold.

Responsibilities

• Build the Enablement Foundation
• Design and own the GTM enablement strategy — from new hire onboarding through advanced skill development
• Define what "great" looks like at each stage of the sales motion and build programs to close the gap
• Build a structured onboarding program that gets new reps to full productivity faster than industry benchmarks
• Deploy AI agents and automation to deliver personalized coaching, onboarding, and deal support at a scale no human-only program could match
• Use call intelligence and pipeline data to identify where reps lose deals and design targeted interventions that move the number
• Build agentic workflows that give sellers on-demand access to deal context, competitive intel, and coaching — without waiting on a human to deliver it
• Stay ahead of what's possible and bring new tools into the workflow before the rest of the market catches up
• Coach and Develop the Team
• Run live call reviews, role plays, and skill drills that translate directly to pipeline and conversion outcomes
• Partner with front-line managers to make coaching a daily habit, not a quarterly event
• Work closely with sales leadership to identify skill gaps at the team and individual level and close them fast
• Drive Product Selling Excellence
• Build deep fluency in Vibe's product and translate it into sharp, consistent messaging reps can actually use
• Develop pitch frameworks, objection-handling guides, and competitive intel that keep the team ahead
• Collaborate with Product and Marketing to make sure every launch lands in the field, not just in a Slack channel
• Measure What Matters
• Establish retention metrics for training — track what's sticking, what's not, and iterate fast
• Build dashboards that tie enablement activities to revenue outcomes, not just completion rates
• Report on program effectiveness to the CRO with clear recommendations, not just data
• Lead and Grow the Function
• Manage and develop the existing enablement team, growing headcount as the function and revenue demands it
• Operate as a strategic partner to the CRO — bringing data, recommendations, and a clear point of view

Requirements

• 7+ years in sales enablement, sales training, or GTM strategy — with meaningful experience at the Director level or leading a significant workstream within a larger enablement or GTM org
• Proven track record building or scaling an enablement program at a high-growth company, not just maintaining one someone else built
• Fluency with AI tools across the enablement lifecycle — from call intelligence and coaching platforms to agentic workflows, content generation, and real-time deal support; you don't just use these tools, you figure out how to deploy them in ways that give sellers an unfair advantage
• Background in streaming TV advertising, connected TV (CTV), or a closely adjacent martech or performance marketing platform — you need to understand how media is bought and why the value prop matters
• Experience designing training that sticks: you can point to specific programs you built, the metrics you tracked, and the outcomes they drove
• Strong communicator who can simplify complex product concepts into clear, compelling narratives that reps can use in the field

Qualifications

• Nice to Haves
• Hands-on experience using generative AI to build enablement content, simulations, or coaching workflows at scale
• Familiarity with enterprise and mid-market sales motions in a SaaS or platform business
• Experience building competitive intelligence frameworks and keeping GTM teams current in a fast-moving market
• Prior experience working directly with a CRO or VP of Sales as a strategic partner, not just a support function