Director of Revenue Generation Marketing

Responsibilities

• Execute the company’s end-to-end go-to-market (GTM) strategy.
• Align marketing with sales to drive predictable pipeline and revenue.
• Translate business objectives into measurable growth initiatives.
• Partner with executive leadership to support growth in new markets, service lines, and growth opportunities.
• Create automated AI-enabled processes to serve up prospect research, market intelligence, lead scoring, and other presale and sales processes.

Marketing & Demand Generation Leadership

• Build and lead a high-performing marketing organization focused on pipeline generation and closed revenue.
• Develop and oversee content and thought leadership strategy.
• Drive demand generation across channels including digital, industry associations, ABM, and partnerships.
• Ensure all marketing activities are directly tied to revenue outcomes.

Sales & Marketing Alignment

• Work with Sales Leadership to create a seamless integrated handoff between marketing and sales.
• Implement KPIs across both functions including revenue generation, pipeline velocity, conversion rates, and customer acquisition cost.
• Establish a unified revenue operations framework.

Team Leadership & Organizational Build

• Recruit, develop, and retain top talent across Revenue Generation Marketing function.
• Build an organizational structure aligned to growth goals, including on and offshore resources and AI.
• Foster a performance-driven, accountable, and collaborative culture.

Analytics, Systems & Performance Management

• Establish KPI dashboards across marketing and sales performance.
• Drive data-driven decision-making using CRM and analytics tools.
• Optimize funnel performance and improve forecasting accuracy.

Customer & Market Engagement

• Serve as a senior executive presence with key clients and prospects.
• Represent the company in external events, association functions, and industry forums.
• Translate market insights into GTM adjustments.

Qualifications

• 10 years of Revenue Generation Marketing experience in B2B marketing leadership roles within the Professional Services industry, such as consulting or big four.
• Proven track record of scaling revenue.
• Strong analytical and operational mindset.
• Experience with AI-driven marketing.
• Experience working in a highly matrixed, fast-paced environment.
• A high sense of urgency with the ability to meet deadlines and changing priorities.
• Receptiveness to performance feedback within a team environment is essential.

Benefits

alliant offers a comprehensive compensation and benefits package including 100% employer paid medical /dental premiums for single coverage for certain options, 401(k) matching, PTO, company provided life insurance and disability, onsite gym and group exercise classes, paid covered parking, daily allowance for onsite café and Starbucks, and more!