Director of Marketing and Sponsorship NF-04.

About the Role

Provides leadership and supervision for the DFMWR Marketing Team, fostering a high-performing, collaborative creative environment through team building, performance management, conflict resolution, and employee development.

Creates overarching marketing strategies and directs the development, implementation, and analysis of all marketing campaigns and publicity efforts. Establishes and monitors budget execution for all marketing activities.

Oversees digital marketing, social media, graphic design, and publications. Writes feature articles and media content to promote the value and benefits of MWR programs, ensuring alignment with MWR standards and consistent public messaging.

Analyzes market trends and conducts research—including surveys, focus groups, and customer feedback—to identify customer needs and preferences, informing marketing strategy and program promotion.

Actively markets MWR programs to secure commercial sponsorships and paid advertising. Manages the full sales cycle, including proposal development, contract negotiation, pricing, placement, and fulfillment. Serves as the primary point of contact for sponsors, advertisers, and media partners.

Responsibilities

• Lead and supervise the DFMWR Marketing Team, including team building, performance management, conflict resolution, and employee development.
• Develop and implement overarching marketing strategies and campaigns.
• Establish and monitor budget requirements for all marketing activities.
• Oversee digital marketing, social media, graphic design, and publications.
• Write feature articles and media content to promote MWR programs.
• Conduct market research, including surveys, focus groups, and customer feedback, to inform marketing strategies.
• Secure commercial sponsorships and paid advertising, managing the full sales cycle from proposal development to fulfillment.
• Serve as the primary point of contact for sponsors, advertisers, and media partners.

Requirements

• Direct Deposit and Social Security Card are required.
• Must meet qualification, eligibility, and background requirements for the position.
• A one-year probationary period may be required.
• Must satisfactorily complete an employment verification (E-Verify) check.
• Subject to a Tier 1 background investigation.
• Able and willing to work days, nights, weekends, and special events as needed.

Resumes must be two pages or less and clearly demonstrate relevant experience, skills, knowledge, and abilities pertaining to this position.

Skills

• Experience applying principles, concepts, and techniques of marketing and sales.
• Experience conducting research, surveys, and/or needs assessments to develop and execute marketing plans and campaigns.
• Experience developing and presenting sponsorship solicitation packages and proposals.
• Skill in establishing cooperative relationships with representatives of local media, community members, and military/civil service personnel.
• Experience leading or mentoring other marketing professionals.

The above minimum qualifications must be described within the duties of previous work experience listed on the applicant's resume and/or supporting documents.

Benefits

• Access to on-base facilities, including fitness centers, libraries, and other amenities.
• Eligibility for health and life insurance (regular full-time and part-time employees).
• Participation in 401k and retirement plans.
• Paid personal time off and federal holidays (regular full-time and part-time employees).
• NAF 401(k) plan eligibility for flexible employees working in the U.S. or for U.S. citizens/spouses/children working for a NAFI in a foreign area.
• Some flexible employees may also be eligible for health insurance.
• Sunday premium pay and night differential pay may be authorized by the Garrison Commander.
• Professional development opportunities, including training, education, and certification programs.

Permanent Change of Station (PCS) costs may be authorized based on a determination that a PCS move is in the Government's interest.