Director of Marketing

The Role

The Director of Marketing is responsible for leading the strategic vision, development, and execution of all marketing initiatives across Sally’s Apizza operations. This role drives brand growth, guest engagement, revenue performance, and long-term market expansion through integrated marketing strategies including digital marketing, social media, events, new restaurant openings, partnerships, loyalty initiatives, and in-restaurant marketing programs.

Brand Strategy & Positioning

• Develop and lead a comprehensive multi-year marketing strategy that drives awareness, guest acquisition, retention, and revenue growth
• Maintain and enforce brand standards guidelines including tone, messaging, visual identity, and design consistency
• Identify innovative exposure and revenue-generating opportunities for existing and future markets
• Conduct competitive analysis and consumer research to inform strategic decisions

Revenue Strategy & Commercial Growth

• Partner with Finance and Operations to align marketing initiatives with annual budgets and revenue targets
• Support growth of catering, off-premise dining, retail merchandise, and promotional programs
• Evaluate promotional cadence to ensure brand integrity and margin discipline
• Translate marketing performance into measurable business impact

New Store Openings & Market Expansion

• Lead marketing strategy and execution for all new restaurant openings
• Oversee influencer engagement, launch events, and promotional merchandising
• Support long-term market positioning following opening

Digital Marketing, Content & Online Presence

• Oversee digital marketing strategy including SEO/SEM, paid media, email marketing, CRM, website optimization, and marketing automation
• Oversee all social media channels and guest engagement
• Oversee content development including photography, videography, promotional assets, and storytelling
• Monitor brand sentiment and manage online reputation across review platforms
• Utilize analytics tools to measure effectiveness and optimize ROI
• Oversee marketing technology platforms and digital infrastructure

Event Marketing, Partnerships & Public Relations

• Oversee onsite and offsite marketing events, activations, and community engagement initiatives
• Build and maintain strategic partnerships to expand brand reach
• Represent the brand at media events, partnerships, and promotional engagements

Guest Insights & Customer Experience

• Oversee guest feedback systems including surveys, CRM initiatives, and reputation management
• Analyze guest data to improve loyalty, retention, and lifetime value
• Ensure marketing initiatives enhance the guest journey both on-premise and off-premise
• Provide field-level marketing toolkits to support General Managers

Team Leadership & Development

• Lead, mentor, and develop the marketing team to achieve departmental and company objectives
• Set clear goals, KPIs, and performance expectations aligned with business strategy
• Build scalable marketing team structure aligned with 3–5 year growth roadmap
• Work with HR to establish succession planning and career progression within the department
• Foster a collaborative, innovative, and results-oriented team culture

Financial Oversight & Reporting

• Develop and manage itemized marketing budgets
• Allocate resources to maximize ROI and support revenue targets
• Monitor campaign costs and P&L impact
• Present strategic recommendations based on data-driven insights

Cross-Functional Collaboration

• Partner with Operations to align marketing initiatives with restaurant performance needs
• Collaborate with Culinary on menu launches and brand storytelling
• Work with Training to develop and distribute digital training content
• Ensure marketing initiatives reinforce Sally’s Core Values