Director of Marketing

About the role

This is not a traditional marketing role. You will operate as the marketing leader for a new AI-native business, responsible for how Serko.ai is positioned, how it reaches the market, and how it grows from early adopters to scaled adoption.

Responsibilities

• Own GTM Strategy & Narrative: Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world
• Drive End-to-End Growth: Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget
• Accelerate Product-Led Growth (PLG): Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit
• Scale Smart Acquisition: Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization
• Dominant the Digital Footprint: Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys

Requirements

• Growth Engine Builder: Proven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retention
• Product-First Intuition: Deep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teams
• Data-Driven Strategist: Highly analytical mindset capable of translating user behavior and performance metrics into actionable growth insights
• AI-Forward Thinker: Natural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketing

Benefits

• Competitive base pay
• Medical Benefits
• Discretionary incentive plan based on individual and company performance
• Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
• Flexible work policy

The pay range is between $165,000 - $240,000 USD as a base salary offering annually. A Note on Work Authorization: Applicants must be authorized to work for any employer in the U.S. At this time, we are unable to provide sponsorship or assume sponsorship for employment visa status (e.g., H-1B visa status).