Director of Marketing

About the role

Gamer’s Choice is a team of passionate gamers, creators, and innovators based in Queens, New York. What began as a small local shop has grown into one of the leading destinations for Trading Card Game players and collectors around the world. We’re driven by a shared love for gaming and community, offering both an engaging online experience and a vibrant in-store atmosphere. Our mission is to be the ultimate home for fans to connect, compete, and celebrate the games they love. While Yu-Gi-Oh! has always been our foundation, we’re expanding into exciting new titles like Pokémon, One Piece, and Disney Lorcana. Our Long Island City store serves as the heart of our community, hosting tournaments, events, and gatherings that bring players together both in person and online.

Responsibilities

• Drive a content output of 5+ pieces per day across our social channels, not by delegating it into existence, but by being hands-on in making it happen.
• Own the growth of our social following and treat every post, campaign, and drop as an opportunity to add to it.
• Actively identify and pursue revenue-driving opportunities across email, social, and paid channels.
• Build the marketing infrastructure from the ground up; the systems, processes, and cadences that don't exist yet, and move fast enough than what most teams of similar size accomplish in two years, we accomplish in six months.
• Own all marketing outcomes, audience growth, revenue performance, content output, and channel effectiveness.
• Drive customer discovery, build campaigns and content that bring new customers to Gamer's Choice, and create clear, compelling reasons for collectors and players to sell their inventory to us.
• Generate revenue through the website, identify and execute on opportunities across email, paid media, social, and organic channels that turn our audience into buyers.
• Build our audience, grow our social following to 100K+ on Instagram, TikTok, and YouTube through consistent, high-quality content and community engagement.
• Activate the email list, treat it as a direct revenue channel, not a broadcast tool. Build flows, campaigns, and offers that drive repeat purchases and consistent sales.
• Build hype for the new store launch, own the marketing strategy around our retail launch from awareness to opening day, making it a moment the community shows up for.
• Build the marketing infrastructure from scratch, the workflows, tools, processes, and cadences that don't exist yet are yours to create.
• Identify and pursue influencer, creator, and partnership opportunities that grow the brand authentically within the TCG community.
• Implement attribution and analytics frameworks so performance is measurable and decisions are data-driven.

Qualifications

• 6-10 years of experience in digital marketing, with at least 3+ years in a leadership or director-level role.
• Proven success in building and scaling e-commerce marketing strategies across acquisition, retention, and brand.
• Deep fluency in paid media, organic content, email/lifecycle marketing, and analytics.
• Strong grasp of social media trends, short-form video, influencer marketing, and community engagement.
• Experience with marketing and analytics platforms (Meta Ads, Google Ads, Klaviyo, Shopify, Google Analytics, etc.).
• Strong data literacy, comfortable with CAC, ROAS, LTV, churn, and channel attribution.
• Excellent leadership, communication, and cross-functional collaboration skills.

Preferred Qualifications

• Experience in the collectibles, gaming, or hobby e-commerce industry.
• Track record of successful campaign launches across TikTok, YouTube, and other platforms.
• Experience hiring and managing a marketing team from the ground up.

Benefits

• Health Insurance
• Dental & Vision Coverage
• Paid time off
• 401k
• Employee Discounts
• Gym Membership Reimbursements

Core Values

• Community First
• For the Love of The Game
• Commitment to the Customer
• Integrity and Transparency
• Treating People Right

EEO/AAP Statement

Gamer’s Choice is an equal opportunity employer. We acknowledge and honor the fundamental value and dignity of all individuals. We pledge ourselves to crafting and maintaining an environment that respects diverse traditions, heritages, and experiences. Gamer’s Choice is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you require an accommodation to participate in the application process, contact us at hr@gamerschoice.com