Director of Marketing

The Director of Marketing at Scan.com will be responsible for driving growth through strategic marketing initiatives. The role involves setting the US B2B marketing strategy, building scalable demand generation programs, and partnering closely with Sales, Revenue Operations, Product, and Commercial leadership.

About the role

• Build and scale the marketing engine that drives pipeline growth, customer acquisition, customer expansion, and revenue across payer verticals.
• Ensure Scan.com is the number one platform for clinicians, imaging centers, employers, health plans, workers' compensation organizations, and the professionals who refer patients to them by the end of the first year.

Responsibilities

• Develop and execute the US B2B marketing strategy aligned to commercial growth objectives.
• Build scalable demand generation programs across multiple channels, including digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership.
• Owning the Health plan, Direct to Employer, and Workers' Compensation marketing strategy from the ground up, establishing Scan.com as a trusted industry partner through educational programming, customer success stories, strategic partnerships, events, and targeted campaigns.
• Partner closely with Sales leadership to identify pipeline opportunities and execute campaigns that generate qualified demand and accelerate revenue.
• Collaborate with RevOps to build marketing attribution, reporting, CRM workflows, and campaign measurement that clearly tie marketing investment to pipeline and revenue.
• Develop customer lifecycle marketing initiatives that improve customer activation, engagement, retention, and expansion.
• Equip Sales with compelling messaging, value propositions, collateral, competitive positioning, and campaigns that help accelerate deal velocity.
• Oversee the development of customer-facing marketing assets including case studies, webinars, white papers, presentations, email campaigns, landing pages, and thought leadership to support commercial objectives.
• Identify, manage, and optimize external agencies, contractors, technology platforms, and marketing vendors as the function scales.
• Continuously evaluate marketing performance, customer insights, and market trends to improve ROI and prioritize the highest-impact initiatives.
• Build the marketing team, hiring and coaching your team as the department scales.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 8 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of building and scaling marketing engines that drive pipeline growth, customer acquisition, customer expansion, and revenue.
• Experience in developing and executing B2B marketing strategies and demand generation programs.
• Strong understanding of digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership.
• Excellent communication and collaboration skills, with the ability to partner closely with Sales leadership and RevOps to improve commercial performance.
• Experience in building attribution models and marketing reporting that clearly measure marketing's contribution to revenue.
• Ability to develop sales enablement programs, messaging, and collateral that Sales teams actively use to close business.
• Experience planning and executing conferences, industry events, webinars, and customer engagement initiatives that generate qualified pipeline.
• Experience creating thought leadership, customer case studies, educational content, and marketing assets that support business growth in healthcare or another regulated industry.
• Experience managing multiple cross-functional stakeholders while coordinating agencies, vendors, SMEs, and internal teams to deliver measurable business outcomes.
• Experience thriving in fast-paced, high-growth environments where strategy and hands-on execution go hand in hand.

Benefits

• Salary range of $180,000 - $221,000 per year
• 401(k)
• Healthcare, Vision, and Dental
• All the equipment needed for you to do your role effectively
• Flexible working options (remote or hybrid)
• Personal Development budget
• 18 days PTO plus public holidays
• 10 paid sick days
• Inclusive policies designed by our team, for our team
• Diversity at SCAN.COM: Scan.com is committed to eliminating discrimination and encouraging diversity within our team. We strive to provide equality and fairness for all job applicants and employees, and never discriminate on the basis of gender, marital status, age, race, ethnicity, religion, or physical differences. We are opposed to all forms of unlawful treatment and discrimination. Our ambition is for our team and its Board to be representative of the diversity in society, and for every employee to feel respected and able to bring their best selves to work.