Director of Marketing

Key Responsibilities

• Manage Meta advertising campaigns from setup through optimization
• Meet monthly with ICND account representatives to evaluate advertising opportunities
• Track campaign performance, website traffic, and booking metrics
• Create audience targeting and re-marketing campaigns to drive bookings and guest retention
• Create segmented guest groups for email re-marketing campaigns

Website, SEO & Analytics

• Work with ICND on website updates, enhancements, and issue resolution
• Create and launch new webpages
• Manage website popups and lead generation tools
• Update featured units on a bi-monthly basis
• Create and publish blog content
• Remove spam comments and maintain website quality
• Regularly monitor Google Analytics (GA4) and website performance metrics

Email Marketing & Guest Communications

• Create and send guest email campaigns through Mailchimp
• Create and distribute owner communications and newsletters
• Maintain accurate guest and owner contact databases
• Transfer new Streamline contacts into Mailchimp guest lists
• Create and manage guest re-marketing campaigns
• Manage Streamline email templates, including:
• Creating new templates
• Modifying existing templates

Social Media & Community Engagement

• Create and manage content for Facebook and Instagram
• Respond to guest messages, comments, and inquiries
• Engage with relevant community groups and special interest audiences to generate awareness and leads
• Monitor social media performance and audience engagement

Content Creation & Brand Management

• Create graphics for social media and email campaigns
• Design guest-facing materials including:
• Welcome sheets
• Property signage
• Create graphics for special projects such as:
• Owner acquisition mailers
• Owner gifts
• Employee email signatures
• Business cards
• Utilize ChatGPT and AI tools to support content creation and brand visibility
• Edit walkthrough videos for use on the website, social media platforms, and YouTube

Listing Management, Reputation & Tourism Partnerships

• Create content for new property listings
• Optimize listing descriptions and headlines across distribution channels
• Upload and manage listing photography in Streamline
• SEO-rich photo captions
• Tag photos appropriately for OTA distribution
• Set up and manage listings on non-integrated platforms such as Furnished Finder
• Cookparticipation in visitor bureau marketing opportunities
• Respond to Google reviews and maintain Google Business Profile content and photos
• Build and maintain relationships with local visitor bureaus and community organizations

Required Qualifications

• Minimum 2+ years vacation rental marketing experience, website management, and social media experience
• Live in FL Keys within driving distance of either Marathon or Key West office locations
• Know how to make data driven decisions and create data driven metrics to measure success
• Know the data tools to use for vacation rental marketing
• Efficient in all things tech, quick learner with new software
• Prioritize multi-tasking, organizational skills
• Brand awareness in all things
• Understand "Integrated Marketing" and be able to implement this strategy throughout Florida Keys

Compensation & Benefits

• Annual Salary: $55,000 - $85,000
• Bonus based on company and individual performance goals
• Benefits:
• Paid time off such as PTO, sick days, and vacation days
• Health, Dental, and Vision insurance
• Life insurance
• Opportunity for advancement and growth in your role and the company