Director of Marketing

About the role

SOL Mental Health is seeking a Director of Marketing to lead our integrated marketing strategies, oversee external partners and vendors, and help build scalable systems and infrastructure.

Responsibilities

• Develop and oversee SOL’s organic search and local visibility strategy, including keyword strategy, content prioritization, directory management, and performance optimizations across all digital channels.
• Lead initiatives related to AI-enabled search discoverability and emerging search technologies to strengthen SOL’s digital presence.
• Manage external SEO partners and agencies, using performance data and business priorities to guide strategy and execution.
• Oversee and expand website content strategy and optimization efforts to support patient acquisition, referral growth and brand consistency.
• Develop scalable sales enablement strategies for the Business Development Team, including marketing playbooks, outreach sequences, leave-behinds, digital assets, and event support.
• Create plug-and-play marketing playbooks for new care center openings.
• Build and manage email marketing campaigns to our referral provider network in partnership with regional leaders.
• Create patient cultivation journeys to nurture the audience that already loves us and drives word-of-mouth referrals.
• Develop and activate SOL's organic social strategy; creating plans to increase followers and engagement.
• Repurpose existing content across platforms so what we create travels further.
• Use AI tools fluently and practically to accelerate content creation, campaign development, and reporting.
• Help build, maintain, and improve SOL's AI marketing agents.
• Flag where AI is helping and where it isn't; bring ideas for how we use it better.

Qualifications

• 9+ years of progressive experience in marketing, content, digital, or communications — with clear examples of execution and strategy.
• Exceptional writing and editing skills; strong instincts for brand voice, clarity, and audience.
• Working knowledge of SEO — you understand keywords, on-page optimization, and content strategy.
• Demonstrated comfort using AI tools (ChatGPT, Claude, or similar) in a professional setting.
• Strong project management skills; you can juggle multiple workstreams to completion.
• Ability to work cross-functionally with growth, operations, clinical, and leadership stakeholders.
• Experience managing contractors, agencies, or direct reports, including oversight of deliverables.