Director of eCommerce

The Role

KITSCH is seeking a Director of eCommerce to join our growing team. The ideal candidate will own the Shopify storefront end-to-end, overseeing both the front-end experience and back-end operations. You will manage the promotional calendar, lead the CRO roadmap, and use data to enhance conversion rate, AOV, and overall site performance. Candidates should be expert-level Shopify operators with a strong background in analytics, UX/UI, and cross-functional leadership in a fast-paced DTC or consumer brand environment.

Job Responsibilities and Key Result Areas

• Storefront & Site Operations

• Own and manage the daily operations of the Kitsch Shopify store, including site updates, product launches, and on-site merchandising.
• Oversee both front-end experience and back-end operations to ensure a seamless, high-performing storefront at all times.
• Partner with developers and agencies to manage site integrations, technical updates, and platform enhancements.
• Ensure flawless on-site execution of all promotional campaigns, launches, and seasonal moments.

• Conversion Rate Optimization & Growth

• Lead the CRO roadmap with a focus on improving conversion rate, AOV, and checkout funnel efficiency.
• Design, execute, and analyze A/B tests across key site pages to continuously improve the customer journey.
• Identify and address UX/UI friction points that impact site performance and purchase behavior.
• Own the promotional and campaign calendar, ensuring every initiative is executed with precision and aligned to revenue goals.

• Analytics & Reporting

• Analyze site performance using Google Analytics, Shopify Analytics, and Microsoft Clarity to surface actionable insights.
• Present performance findings, test results, and strategic recommendations to key stakeholders including the CMO.
• Establish and maintain a consistent reporting cadence across eCommerce KPIs including conversion rate, AOV, bounce rate, and revenue.

• Cross-Functional Collaboration

• Collaborate with Marketing, Creative, and Development teams to align eCommerce strategy with broader business goals.
• Act as the central point of contact for all site-related requests across departments, triaging and prioritizing effectively.
• Lead and mentor the eCommerce team, setting clear expectations, priorities, and performance standards.

Qualifications

• 7+ years of eCommerce experience with at least 2 years in a director or senior leadership role. DTC or consumer brand experience strongly preferred.

• Expert-level proficiency in Shopify, both front-end and back-end operations.

• Strong background in CRO, A/B testing, UX/UI principles, and checkout optimization.

• Proficient in Google Analytics, Shopify Analytics, and Microsoft Clarity.

• Proven track record of driving measurable improvements in conversion rate, AOV, and site revenue.

• Experience managing developer or agency relationships for site updates and technical integrations.

• Excellent communication and project management skills. You can translate data into clear strategic direction for non-technical stakeholders.

• Highly organized and detail-oriented with the ability to manage multiple priorities in a fast-moving environment.

• Comfortable working autonomously across remote and offshore team structures.

Benefits

Competitive Pay/Benefits
A dynamic team
An open mind for new ideas
Location: Remote
Growth…growth and some more growth!