Director, Ecommerce

Responsibilities

• E‑Commerce Strategy & Leadership
• Amazon Own end-to-end management of the Amazon business
• Direct-to-Consumer Ecommerce Growth Conversion Rate Optimization
• Subscription Management
• Retention & Monetization
• Ecommerce Channel Expansion
• SEO & Performance Marketing
• Performance Media for DTC
• Amazon Ads
• Lifecycle & Email Marketing
• Digital Analytics & Data Management
• Cross Functional Leadership
• Governance, Compliance & Data Security

Qualifications

• Bachelor’s degree required
• Master’s degree preferred
• 12+ years related experience, with 7+ years leading e‑commerce strategy and operations
• Demonstrated success building and scaling D2C and/or marketplace businesses
• Demonstrated success scaling DTC and Amazon/marketplace businesses within the context of a Consumer Health, Wellness and/or Dietary Supplements industries
• Strong commercial acumen with P&L ownership experience
• Hands-on expertise with ecommerce platforms (Shopify) and Amazon Seller Central
• Proven track record running structured CRO and multi-variant testing programs that delivered measurable conversion and revenue lift
• Deep experience growing subscription businesses, including churn reduction, win-back, and LTV optimization
• Strong command of SEO, plus working knowledge of emerging GEO and AEO practices for AI-powered search environments
• Expertise leading performance media across paid search, paid social, and Amazon Ads (Sponsored Ads and DSP)
• Experience with lifecycle and email marketing platforms (e.g., Klaviyo, Segment, etc.) and triggered automation strategies
• Experience with digital analytics tools (GA4, Looker, Power BI), CRM systems, CDPs, and marketing automation platforms
• Strong knowledge of regulated content requirements, claims accuracy, and digital compliance with FDA, HIPAA, and privacy laws
• Proven leadership in cross-functional matrix environments, including strong collaboration with MarTech, IT, and Analytics teams
• Proven track record ensuring compliance with healthcare industry regulations, including FDA claims guidelines, HIPAA and data privacy standards, and state and federal ecommerce regulations