Director of Ecommerce

Position Overview

This is an opportunity to take ownership of a high impact digital commerce function at a pivotal stage of growth. As Head of eCommerce, US, you will lead the strategy, performance, and optimization of the company's digital storefront, shaping how customers discover, engage with, and purchase products online. With direct influence on revenue generation, customer acquisition, conversion optimization, and digital experience, this role sits at the intersection of commercial strategy and customer experience.

Position Responsibilities

• Lead the eCommerce strategy for the US business, ensuring alignment with broader commercial objectives and long term growth goals.
• Own digital revenue performance and conversion optimization initiatives across web and mobile experiences.
• Drive continuous improvements to website usability, customer engagement, personalization, and overall user experience.
• Partner with commercial, product, marketing, and technology teams to deliver compelling digital experiences that support customer acquisition and retention.
• Oversee website content, merchandising, navigation, and functionality to ensure products are presented clearly, accurately, and effectively.
• Analyze customer behavior, conversion funnels, engagement metrics, and revenue performance to identify opportunities for growth and optimization.
• Lead, coach, and develop a high performing eCommerce team across content, UX, SEO, analytics, and site optimization functions.
• Manage relationships with external technology vendors, platform providers, analytics partners, and digital service providers.
• Identify and implement innovative technologies, automation opportunities, and digital capabilities that improve operational efficiency and customer outcomes.
• Ensure all digital experiences adhere to applicable privacy, accessibility, legal, and compliance requirements.

Required Position Qualifications

• Demonstrated track record of driving eCommerce growth, increasing digital revenue, and improving conversion performance within a consumer focused business.
• A minimum of 10 years of progressive experience in eCommerce, digital marketing, digital product management, online merchandising, or related disciplines.
• Proven experience leading website optimization, customer experience, and digital commerce initiatives that deliver measurable business results.
• Deep understanding of eCommerce best practices, including UX, SEO, analytics, personalization, content strategy, and conversion rate optimization.
• Experience leading and developing high performing teams while fostering a collaborative and accountable culture.
• Strong analytical capabilities with the ability to leverage data and insights to inform strategy, prioritize initiatives, and drive decision making.
• Experience managing digital platforms, content management systems, and third party technology partners.
• Excellent communication and stakeholder management skills with the ability to influence cross functional teams and executive leaders.

Preferred Experience

• Within travel, hospitality, leisure, consumer services, or another experience driven industry.
• Familiarity with complex product catalogs, dynamic pricing environments, or multi market eCommerce operations.
• Experience implementing personalization, customer recognition, or advanced customer journey optimization initiatives.
• Passion for innovation, experimentation, and continuous improvement in digital commerce.