Director of Ecommerce

E-Commerce Strategy

Develop and execute a comprehensive e-commerce strategy aligned with company goals including ship from store and buy online pick-up in-store.

Operations

Manage fulfillment, shipping and logistics for online orders.

Team Leadership

Lead, mentor, and foster a cross-functional team, including web developer, digital marketer, and customer service representative.

Online Merchandising

Oversee product listings, pricing strategies, and promotional campaigns for optimized sales and margins.

Website Optimization

Continuously improve user experience, website functionality, and mobile responsiveness to boost satisfaction and conversion rates.

Digital Marketing

Collaborate with the marketing and loyalty teams to drive digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.

Analytics and Reporting

Leverage data and analytics to drive informed decisions, monitor performance, and identify areas for enhancement. Lead the maintenance of the e-commerce section of the Marketing scorecard and key performance indicators.

Vendor and Partner Management

Collaborate with franchisees, third-party vendors and partners to expand product offerings and enhance the e-commerce ecosystem for a positive guest experience.

Customer Experience

Elevate the customer journey through excellent service, feedback mechanisms, and prompt issue resolution.

Budget Management

Co-develop and oversee the e-commerce budget, ensuring resource allocation efficiency and strong ROI.

Compliance

Ensure adherence to e-commerce regulations, data privacy laws, and industry best practices.