Director of Demand Generation

Vapi Overview

Vapi is a platform for deploying voice agents that know businesses and can resolve issues in minutes. It serves customers like Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and many more, from startups to Fortune 500 companies. Vapi has raised $72M in funding, including a $50M Series B led by Peak XV Partners.

Why We’re Hiring

This role is critical as Vapi moves towards $100M ARR with 90% of its pipeline coming from inbound sources and a sales organization scaling 3x. The demand generation leader will audit and optimize existing channels, build a repeatable pipeline machine, and accelerate outbound capacity.

What You’ll Do

• Audit all existing demand gen channels, pipeline sources, conversion rates, and attribution gaps to establish a clear baseline
• Get deeply familiar with Vapi’s PLG motion, ICP, and MarTech stack, and identify where the biggest drop-offs occur
• Meet with Sales, Product, and leadership to align on pipeline goals, key accounts, and the definition of a high-quality lead
• Form an initial point of view on the 2-3 highest-leverage bets and present a prioritized demand gen roadmap
• Launch optimized campaigns across paid, field, and ABM channels based on your audit findings
• Implement lead scoring and data enrichment processes so SDRs are focused on the highest-quality leads
• Partner with Product to identify PQL triggers and begin mapping lifecycle marketing campaigns that move self-serve users down the funnel
• Own the full-funnel pipeline strategy, with clear attribution and reporting in place across all channels
• Begin hiring for field marketing and ABM roles, with a clear team structure and hiring plan in place
• Establish a regular pipeline review cadence with Sales leadership, with shared definitions, goals, and accountability

Who You Are

• Proven demand gen, growth, or performance marketing leader with a clear spike in ABM and paid
• Data-first: you default to attribution analysis, lead scoring models, and PQL frameworks, not intuition
• Hands-on builder who can operate as an IC today while hiring and developing a small team
• Experienced with PLG motions, self-serve funnels, and the conversion journey from product sign-up to enterprise contract
• Comfortable marketing to technical personas: developers, engineering leaders, and data-savvy buyers

How We Work

• Build something worthy of love
• Commit and follow through
• Finish what we start and build trust by being people others can count on
• Why not today?
• Seek raw input
• Operate as one team. Share credit, own mistakes together, and support each other when things get hard
• Be direct and kind

Why Vapi

Generational impact: Build the human interface for every business
Ownership culture: 70% of the company are previous founders
Tier-1 Investors: YC, KP seed, Bessemer Series A

What We Offer

• Real stake: We offer a competitive salary and excellent equity ownership
• Comprehensive health coverage: medical, dental, and vision plans
• Team love: We love hanging out, and we do quarterly off-sites
• Flexible time off: take what you need
• More: catered meals, transportation, gym, and a $10k annual L&D budget