Director of Demand Generation

About the role

The Director of Demand Generation at In Tandem will own the professional marketing strategy and funnel for OurFamilyWizard, a technology that helps families manage routines and navigate life's transitions. The role involves creating and executing programs to earn trust with family law professionals, ensuring they recommend OurFamilyWizard to the families they serve.

Responsibilities

• Drive the professional marketing strategy and funnel—define how we reach, nurture, and activate family law professionals (attorneys, mediators, parenting coordinators, custody evaluators, and the courts).
• Create content and run programs (content, email nurture, webinars, CLE-eligible education, conferences, and events) that build credibility and keep OurFamilyWizard top-of-mind at the moment professionals are advising families.
• Partner with sales to drive results—partner with our Professional Liaisons to amplify their online presences, driving awareness, credibility, and relevance for the OFW brand within the professional community.
• Instrument, measure, and optimize—stand up the tracking and attribution to connect professional engagement to family sign-ups and subscriptions, partnering with Data and RevOps to close known attribution gaps; run experiments and report against clear pipeline and adoption targets.
• Own the professional marketing budget—manage professional marketing spend with a clear view of return, and make the case for where we invest to scale the channel (CRM platform, event materials, sponsorships, ad spend).
• Align cross-functionally—keep messaging, targeting, and hand-offs tight across Sales, Product, and Marketing, and bring the voice of the family law professional into the room.

Requirements

8+ years in B2B, B2B2C, partner/channel, or demand-generation marketing, including 2–3 years leading programs or a channel end-to-end, with direct accountability for a funnel and its number. Demonstrated success building marketing programs that influence a professional or partner audience to drive downstream customer acquisition. Strong analytical foundation—comfortable with attribution, funnel metrics, and turning data into where-to-invest decisions. Hands-on experience with a modern marketing/GTM stack (CRM and marketing automation such as HubSpot, plus analytics tooling) and with AI-assisted workflows. Excellent written and verbal communication, with credibility in front of senior and professional audiences. Experience marketing to legal, healthcare, financial, or other regulated professional communities strongly preferred. Bonus: familiarity with the family law ecosystem, legal tech / SaaS, CLE or professional-education program design, or event/field marketing at scale.

Qualifications

You’re a builder. You’ve stood up a B2B2C marketing motion from the ground up and you’re energized by ambiguity and happy to create the marketing materials yourself. You’re commercially rigorous. You think in funnels, pipeline, and ROI, and you’re comfortable defending where you invest and what it returned. You’re a credible communicator. You can speak to attorneys, mediators, and judicial professionals with the professionalism and nuance that audience demands—and translate their world back to your internal teams. You’re systems-minded and AI-forward. You use modern tooling and automation as a real part of how you work, and you look for ways to make a small team punch above its weight. You’re mission-driven. You care about families navigating separation, and you understand that a trusted recommendation at the right moment changes outcomes for kids.

Skills

Strong analytical foundation—comfortable with attribution, funnel metrics, and turning data into where-to-invest decisions. Hands-on experience with a modern marketing/GTM stack (CRM and marketing automation such as HubSpot, plus analytics tooling) and with AI-assisted workflows. Excellent written and verbal communication, with credibility in front of senior and professional audiences. Experience marketing to legal, healthcare, financial, or other regulated professional communities strongly preferred. Bonus: familiarity with the family law ecosystem, legal tech / SaaS, CLE or professional-education program design, or event/field marketing at scale.

Benefits

Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
401k: Up to a 4% match with immediate vesting
Paid leave for all new parents
Learning & Development stipend for employees
Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
Personal Time Off: 15 days for 0-1 years of employment + 20 days for 1-3 years of employment
Supportive and flexible working environment – work from anywhere!

Pay

$160,000 - $180,000 / year

Schedule

Remote USA - OFW