Director of Demand Generation
Ladders · United States · 2 days ago
RemoteRemoteOTHR$130k–$180k/yrFull-time
Responsibilities
- Own the demand generation strategy and multi-channel campaign engine
- Build and scale account-based experience (ABX) programs in key verticals
- Lead and develop a small team while managing agency relationships
- Establish and manage pipeline targets, including spend allocation and conversion rates
- Collaborate cross-functionally on campaign messaging and lead management
- Leverage AI and automation to enhance team efficiency and output
- Monitor trends in AI-driven discovery to refine channel strategy
- Manage and oversee the demand generation budget
Qualifications
- 10+ years in B2B SaaS demand generation or growth marketing, including 3+ years leading a team
- Experience marketing to technical audiences
- A proven history of executing both PLG and enterprise go-to-market motions
- Proficient in utilizing AI in practical workflows and automation
- Familiarity with modern marketing/sales tools like Marketo and Salesforce
- A strong sense of ownership and initiative in problem-solving
Benefits
- 100% coverage for medical, dental, and vision insurance for employees
- Flexible Time Off policy
- Company contribution to flexible spending accounts (FSA)
- Life insurance and short/long term disability insurance
- 401(k) retirement plan
- Wellness programs offered
- Annual professional development budget
- Financial planning and legal advice resources