Director of Demand Generation

About the role

For our client, we are seeking a Director of Demand Generation to join the team of a leader in the Healthcare space. This role will own the multi-channel demand strategy, with a focus on building predictable pipeline and meeting MQL targets across distinct market segments. The Director will partner closely with Sales, Finance, and Marketing Operations to sharpen channel performance, improve data integrity, and scale programs that drive measurable growth. This is a high-visibility opportunity to shape the demand engine, launch an account-based marketing program, and turn events into a stronger source of pipeline.

Responsibilities

• Own and deliver the multi-channel demand plan to meet MQL and pipeline targets
• Develop distinct channel strategies for SMB, enterprise, and developer segments without merging them
• Manage and optimize the channel portfolio, reallocating resources for maximum efficiency
• Launch and oversee the company's first ABM program in collaboration with Sales
• Transform events into a pipeline channel with clear objectives and outcomes
• Lead marketing operations and ensure data integrity across campaigns and lead flow
• Collaborate with Finance to build and present channel-level models and adjust based on evidence

Qualifications

• 5-7 years of experience in B2B SaaS demand generation or growth marketing with proven pipeline ownership
• Experience in demand generation and marketing operations, ideally in a collaborative role
• Background in high-volume SMB sales with the ability to create tailored strategies for different segments
• Track record of building or scaling an Account-Based Marketing (ABM) program with Sales collaboration
• Ability to create and defend a bottoms-up, channel-level forecast to Finance and leadership
• Hands-on experience with marketing automation tools such as HubSpot and CRM systems, emphasizing data integrity
• Proven leadership skills in team management, strategy setting, and performance evaluation

Benefits

• Full medical, dental, and vision coverage, up to 100% covered
• 401K and commuter benefits
• Flexible Paid Time Off (PTO) policy
• Opportunity to work on high-impact projects that enhance healthcare experiences for millions

Compensation

$240,000 – $275,000 annually

Location

San Francisco, CA - US based candidates only, no visa sponsorship available