Director of Demand Generation

Position Overview

You will own demand generation end to end, from budget strategy to sales handoff. The north star is efficient, measurable growth: allocate spend across channels, forecast pipeline against revenue targets, and prove ROI with clean attribution. You will run the channels directly, from paid media to organic and AI-powered search, and build agentic workflows that make the function compound over time.

Position Responsibilities

• Own the demand generation budget, including allocation across channels, spend pacing, and efficiency, with direct accountability for return on every dollar deployed.
• Build forecasting and attribution models that connect spend to pipeline and revenue, and use them to reallocate budget toward the highest-performing channels.
• Own and report on core performance metrics on a set cadence to leadership, including CPL, CAC, MQL volume and quality, MQL-to-SQL conversion, and pipeline contribution.
• Manage paid media across Google Ads and LinkedIn, including campaign structure, targeting, creative testing, and budget allocation, with a bias toward conversion and cost efficiency.
• Own SEO strategy and execution, including keyword targeting, on-page and technical optimization, and content signals, in partnership with the web team.
• Grow visibility in AI-powered search environments such as ChatGPT, Perplexity, and Google AI Overviews through Generative Engine Optimization.
• Build and iterate on agentic workflows that automate repeatable functions, from lead scoring to outreach sequencing.
• Partner with Sales on lead handoff, pipeline review cadences, and feedback loops to keep quality and conversion aligned.
• Run A/B tests and channel comparisons to improve performance, and keep all outbound programs compliant.

Required Position Qualifications

• A minimum of 6 years of progressive experience in demand generation, growth, or performance marketing, with direct ownership of pipeline metrics.
• A track record of managing marketing budgets and tying spend to measurable revenue outcomes, with the ability to point to specific channels built or optimized and the pipeline they produced.
• Strong data fluency, including the ability to run independent analysis, build attribution or forecasting models, and present pipeline results to leadership.
• Pioneering, hands-on SEO expertise across keyword ranking, technical SEO, and content-driven organic growth.
• Hands-on experience managing paid media on Google Ads and LinkedIn.
• Real experience building agentic workflows or AI automation tools in a live marketing context, not theoretical familiarity.

Preferred Experience

• With marketing automation or CRM platforms such as HubSpot, Marketo, or ActiveCampaign.
• Familiarity with B2B services, professional services, or a similarly relationship-driven industry.
• A collaborative, low-ego mindset with a bias for action and a genuine partnership approach with sales.