Director of Demand Generation
We are WisdomAI, dedicated to helping people unlock clarity from complexity through AI-powered analytics. Our platform automates the delivery of trusted insights, enabling businesses like Cisco, Patreon, and Rubrik to make informed decisions swiftly and confidently.
Director of Demand Generation
Overview:
As the Director of Demand Generation, you will own and scale our pipeline engine, driving demand strategy across various channels including events, webinars, paid media, ABM, and integrated campaigns. Your goal is to align marketing programs with revenue targets and sales priorities, ensuring measurable impact on pipeline growth.
- Own the end-to-end demand generation strategy and pipeline creation model
- Build and execute integrated campaigns across channels
- Align marketing programs to revenue targets and sales priorities
- Drive marketing-sourced and marketing-influenced pipeline growth
- Partner closely with Sales to identify target accounts and design programs that create meaningful engagement
- Build scalable demand programs that consistently generate qualified opportunities
Key Responsibilities:
- Data, Measurement & Optimization
- Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact
- Continuously optimize campaigns based on performance
- Turn insights into repeatable growth playbooks
- Marketing Infrastructure
- Manage and optimize marketing automation and lead lifecycle processes (HubSpot)
- Improve lead routing, scoring, nurture flows, and campaign tracking
- Build systems that support scale as the company grows
Requirements:
- Cross-Functional Collaboration
- Work closely with Sales on account targeting, pipeline generation, and campaign alignment
- Partner with Product Marketing to translate positioning into demand programs
- Collaborate with Design to create high-performing campaign assets
Qualifications:
- 10+ years of experience in demand generation or growth marketing
- Proven experience building pipeline programs at early-stage B2B SaaS companies
- Strong growth marketing mindset — constantly testing, iterating, and optimizing
- Deep focus on pipeline impact, conversion rates, and ROI
- Highly analytical and data/measurement obsessed
- Hands-on experience with HubSpot or similar marketing automation platforms
- Strong collaborator with sales teams and cross-functional partners
Why This Role Is Exciting:
- Building the demand engine for a category-defining AI company
- Direct ownership of pipeline growth
- Working closely with leadership to shape the go-to-market strategy
- Opportunity to build scalable programs from the ground up
What Success Looks Like:
- Within your first year:
- A predictable and scalable pipeline engine is in place
- Marketing programs consistently drive qualified opportunities
- Sales and marketing operate in tight alignment around pipeline targets
- Demand programs are measurable, optimized, and repeatable
Equal Opportunity Employer:
We are committed to building a diverse, inclusive team where everyone can do their best work. WisdomAI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We are committed to building a diverse, inclusive team where everyone can do their best work.