Director of Business Development
About the role
One of the top performance marketing firms, powered by collaboration, innovation, and a commitment to developing top talent unites leading thinkers in digital and direct marketing to deliver integrated, data-driven solutions that move the needle for growth focused brands. They're seeking a Director of Business Development to drive new-logo revenue, expanding strategic accounts, and selling the agency's full performance marketing portfolio. You'll lead the hunt—building and managing a high-value pipeline, developing senior client relationships, and shaping integrated solutions across SEO, paid media, CRM, email/SMS, direct mail, creative, analytics, and more. This role is ideal for a seasoned, entrepreneurial seller who excels in strategic conversations with CMOs and senior marketers and thrives in a high-growth, high-reward environment.
Key Responsibilities
- Drive over $1mm in annual net-new revenue across performance/digital marketing offerings.
- Prospect, qualify, and convert new logos through targeted outreach, inbound lead qualification, networking, and industry engagement.
- Lead the full sales cycle from sourcing to pitch to contract—partnering with strategy, creative, media, analytics, and marketing teams to support winning proposals.
- Develop integrated solutions that combine digital, CRM, direct mail, creative, and customer intelligence capabilities.
- Build and maintain senior-level relationships (CMOs, VPs, Heads of Marketing), positioning the Agency as a strategic partner.
- Conduct QBRs and collaborate on cross-sell opportunities to grow existing accounts while supporting long-term client success.
- Create compelling decks and scopes of work, working closely with marketing and sales enablement.
- Use CRM rigorously -maintaining pipeline hygiene, forecasting accurately, and delivering weekly activity/revenue reporting.
- Represent the Agency externally through trade shows, networking events, speaking opportunities, and thought leadership.
Required Experience
- 10-15+ years selling performance/digital marketing services in an agency or consulting environment.
- Proven track record generating $750K–$1MM+ in annual fees from new business.
- Deep experience selling into senior marketers with a strong POV across SEO, paid media, CRM/email, direct mail, analytics, and integrated marketing.
- Demonstrated success driving the full sales process—prospecting, pitching, negotiating, and closing complex deals.
Preferred Experience
- Established network and thought leadership positioning within B2B, eCommerce, Retail, and/or other Consumer brand verticals.
- Experience with cross-channel marketing programs, customer segmentation, and data-driven targeting.
Skills & Qualities
- Confident, polished communicator able to lead high-level strategic conversations.
- Entrepreneurial, self-directed, and able to build business independently.
- Skilled at developing compelling sales narratives, proposals, and presentations.
- Comfortable partnering across strategy, media, creative, analytics, and marketing.
Salary and Benefits
- $150,000 – 175,000 annually, based on experience
- Uncapped commissions on net fees
- Full benefits suite