Director of Brand Partnerships & Events

Key Responsibilities

• Lead the GTM planning and execution of strategic brand partnerships, sponsorship opportunities, and cultural collaborations that support LoveShackFancy's brand and business goals.
• Identify, pitch, and secure new partners across fashion, beauty, lifestyle, entertainment, hospitality, media, technology, wellness, and consumer brands to support key marketing initiatives including New York Fashion Week.
• Build and maintain strong relationships with external partners, agencies, sponsors, talent teams, venues, vendors, and key industry contacts.
• Develop partnership concepts that feel culturally relevant, brand-right, and commercially meaningful.
• Serve as a strong relationship manager and sales-minded leader, able to pitch ideas, negotiate opportunities, and create value for both LoveShackFancy and external partners.
• Oversee the strategy, planning, and execution of LoveShackFancy events, activations, launches, dinners, pop-ups, press moments, influencer experiences, and partnership-driven programming.
• Translate creative ideas into actionable event plans, timelines, budgets, workstreams, and deliverables.
• Ensure every event reflects the LoveShackFancy world with exceptional attention to detail, elevated storytelling, and flawless execution.
• Manage multiple events and partnerships at once while maintaining clarity, organization, and momentum across all projects.
• Lead cross-functional GTM planning for key partnerships, collaborations, launches, and events.
• Partner closely with digital marketing, social, PR, creative, retail, e-commerce, merchandising, wholesale, legal, finance, and operations to ensure all teams are aligned.
• Build comprehensive project plans that include objectives, timelines, partner deliverables, marketing moments, content needs, press strategy, retail integration, budget, contracts, and post-event recaps.
• Anticipate needs, remove roadblocks, and keep complex projects moving from concept through execution.
• Bring fresh, innovative, and culturally relevant ideas to the table across partnerships, events, sponsorships, and experiential marketing.
• Understand the LoveShackFancy customer and how to create moments that resonate with her emotionally, socially, and commercially.
• Stay ahead of trends, talent, cultural conversations, emerging brands, platforms, and experiences that could inspire future partnerships.
• Balance big-picture creative thinking with the ability to execute beautifully and efficiently.
• Manage event and partnership budgets with precision, ensuring projects are delivered on time and within financial parameters.
• Oversee contracts, scopes of work, partner deliverables, timelines, vendor agreements, and recaps in partnership with legal and finance teams.
• Track sponsorship revenue, partner contributions, expenses, and ROI.
• Maintain meticulous organization across documents, decks, timelines, budgets, contracts, approvals, and post-event reporting.

Qualifications

• 8-10+ years of experience in partnerships, experiential marketing, brand marketing, events, sponsorships, business development, or related fields.
• Strong experience working with external partners, sponsors, agencies, talent, vendors, and multiple internal stakeholders.
• Proven ability to develop and execute complex go-to-market plans and multi-channel partnership strategies.
• A strong network of market relationships across fashion, beauty, lifestyle, entertainment, hospitality, media, and/or consumer brands.
• Demonstrated ability to generate sponsorship opportunities and strategic brand partnerships.
• Highly creative with a deep understanding of culture, trends, consumer behavior, and brand storytelling.
• Excellent relationship-building, communication, negotiation, and presentation skills.
• Strong project management skills with the ability to manage multiple clients, partners, budgets, and events at once.
• Meticulously organized, detail-oriented, and calm under pressure.
• Strong understanding of budgets, contracts, timelines, production, vendor management, and event execution.
• A collaborative, positive, solutions-oriented leader who can work across teams and bring people together.
• Passion for the LoveShackFancy brand, aesthetic, customer, and lifestyle.