Director, Marketing Strategy & Performance
Job Summary
The Director of Marketing Strategy & Performance will lead Marriott International’s Marketing Return on Investment (ROI) global program and spearhead high-impact strategic initiatives to build and scale best-in-class marketing performance capabilities. This role is accountable for advancing a rigorous, insight-driven approach to marketing investment decisions that optimize effectiveness, accelerate growth, and strengthen long-term brand value.
CORE WORK ACTIVITIES
Lead and oversee marketing performance projects, particularly related to marketing mix models.
Lead the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.
Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution.
Gain alignment and buy-in from senior stakeholders to secure project initiatives’ sponsorship.
Manage complex stakeholder interactions to drive project success.
Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.
Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.
Demonstrate strong critical thinking skills in project planning and execution.
Willingly undertake and excel in challenging projects and initiatives.
Position Type
Management
Pay Range
$126,900 - $192,700 annually
Bonus Eligible
Y
Stock Package
Y
Education And Experience Required
4-year degree from an accredited university in statistics, marketing, business, or related degree
Seven or more years of experience in marketing, strategy, business consultancy or advisory roles
Proven track record of managing and executing multiple strategic projects simultaneously and successfully
Strong critical thinking and problem-solving skills
Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)
Excellent stakeholder management and interpersonal skills
Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently
Demonstrated ability to drive and implement change initiatives
Education And Experience Preferred
MBA or other relevant graduate degree (e.g., data science, business analytics)
Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)
Benefits
401(k) plan
Stock purchase plan
Discounts at Marriott properties
Commuter benefits
Employee assistance plan
Childcare discounts
Medical, dental, vision, health care flexible spending account
Dependent care flexible spending account
Life insurance
Disability insurance
Accident insurance
Adoption expense reimbursements
Paid parental leave
Education assistance