Director of Marketing, Strategy & Performance

About the role

The Director of Marketing, Strategy & Performance will lead enterprise marketing strategy, agency management, brand standards, performance reporting, and cross-market coordination across all Traders Village locations.

Responsibilities

• Lead annual marketing planning across all Traders Village locations
• Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue
• Manage agency relationships, media planning oversight, creative approvals, and marketing accountability
• Develop KPI frameworks and performance reporting tied to business outcomes
• Translate marketing data into actionable business insight and operational recommendations
• Oversee marketing budgets, ROI visibility, and performance analysis
• Cover marketing activity across paid media, CRM, website, social media, events, PR, and local execution
• Maintain brand standards and campaign consistency across all markets
• Support customer engagement, retention, and CRM initiatives
• Possess strong communication and organizational leadership skills
• Support cross-market collaboration and best-practice sharing across locations
• Oversee public relations, earned media, and crisis communication coordination
• Support website and e-commerce performance as key customer engagement channels

Requirements

This is not a remote role. This is not a purely digital marketing role. We are looking for someone who understands live operations, experiential marketing, customer behavior, vendor engagement, public-facing events, and how marketing translates into real-world traffic, energy, dwell time, and revenue.

Qualifications

• 7+ years of marketing leadership experience
• Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
• Strong understanding of budgeting, KPI development, analytics, and performance reporting
• Experience managing agencies, media vendors, and external partners
• Experience operating in multi-location or operationally complex environments
• Strong communication and organizational leadership skills
• CRM and customer lifecycle marketing experience preferred
• Experience supporting executive-level reporting and strategic planning preferred
• Experience in entertainment, hospitality, retail, attractions, tourism, fairs, festivals, live events, or other high-volume consumer-facing environments preferred
• Bilingual English/Spanish communication skills preferred

Benefits

Full-time, multi-location responsibility, some travel between locations required, this is an on-site operational leadership role and is not a remote position. Weekend and event availability are required. Compensation: $120,000–$140,000 depending on experience and qualifications.

Pay

$120,000–$140,000 depending on experience and qualifications

Schedule

Full-time, some travel between locations required, this is an on-site operational leadership role and is not a remote position. Weekend and event availability are required.